“…In addition to lack of awareness and lack of knowledge Yancey et al, 1997), religion (Reitz & Callender, 1993;Wittig, 2001;Yancey, et al, 1997) preference for directed donation (Arnason, 1991;Hall, et al, 1991;Lange, 1992;Reitz & Callender, 1993), medical mistrust (e.g. McNamara, et al, 1999;Plawecki, et al, 1988;Reitz & Callender, 1993;Siminoff & Arnold, 1999;Siminoff & Chillag, 1999;Spigner, et al, 1999;Yancey, et al, 1997;Yuen, et al, 1998), and a desire to maintain bodily integrity (McNamara, et al 1999;Rubens & Oleckno, 1998;Spigner, et al, 1999) are the major reasons cited by researchers for African Americans' unwillingness to donate organs. Morgan and Cannon (2003) conducted a study of 300 African American adults in New Jersey, which demonstrated that there are key barriers that require particular attention when targeting African Americans with organ donation messages.…”