The quantitative correlation of counterion-affinity to aqueous hexadecyltrimethylammonium bromide (HDAB, cationic micelles/nanoparticles) and the counterion-induced HDAB micellar growth, in the presence of different amounts of poly(ethylene glycol hexadecyl ether) (C 16 E 20 , nonionic surfactant), was achieved by the use of a semi-empirical kinetic (SEK) method. The values of the ratio of cationic HDAB, as well as mixed HDAB-C 16 E 20, micellar binding constants of X and Br, K X /K Br (= K X Br or R X Br) for X = 4-ClC 6 H 4 CO 2-, were obtained by the SEK method. The concentration range (0.006-0.015 M) of pure HDAB was found to have no influence on the values of K X Br or R X Br. These observations were also recorded upon addition of a nonionic surfactant, C 16 E 20 , in an aqueous solution of HDAB. The mean value of K X Br or R X Br obtained in the presence of pure HDAB (K X Br or R X Br = 50.3) is 2.3 times larger than that in the presence of mixed HDAB-C 16 E 20 (m K X Br or m R X Br = 21.7). From rheometric measurements of aqueous HDA + /4-ClC 6 H 4 CO 2 with 0.015 M HDAB, single symmetric maxima (at both 25 and 35 °C) were obtained at [4-ClC 6 H 4 CO 2 Na] = 0.03 M. This is evidence for the existence of wormlike micelles/nanoparticles. However, the absence of a maximum in rheometric data for aqueous HDA + /C 16 E 20 /4-ClC 6 H 4 CO 2 with 0.015 M HDAB and 0.006 M C 16 E 20 at various [4-ClC 6 H 4 CO 2 Na] revealed the existence of spherical micelles.