Correlation of social mechanisms of corruption and social climate

Abstract

This study shows that corruption in the modern world is viewed as a negative form of deviant behavior in the sphere of state and municipal administration, as a destructive factor in public life, which largely determines the social climate in society and the state of national security. Corruption is an obstacle to the development of real democracy and to the growth of the well-being of the population. It has multiple reasons and grounds for spreading on the political, economic, cultural, socio-structural levels. All its manifestations are more tangible in real social life, affect the level and degree of protection of citizens, the ensuring of their rights and freedoms. This article identifies and analyzes the main socio-cultural determinants of the institutionalization of corruption in modern society.

Impression Marketing as a Tool for Building Emotional Connections in the Public Administration Sphere

“…Modern consumer of a political product is looking for an emotional component that would complement or fill the product with an additional effect, excite them. It is possible to capture the consumer's attention, to "surprise" them by offering extraordinary impressions, emotions, ideas, views, judgments (Burukin et al, 2021). People want to be entertained, so comedians (for example, D. Trump, V. Zelensky) are being elected presidents.…”

“…Such combination allows to unobtrusively get positive impressions, feelings, excitement, self-affirmation, self-expression for a long time, feel the significance of the "purchased product". Emotional marketing involves an in-depth analysis of the market, which takes into account the mood and emotional trigger of a person through previous experience; penetration into human needs and interests; ideas about the client's emotions; understanding of what is expected from them (Burukin et al, 2021). Emotional marketing technologies affect not only instant emotions but also works with a sense of nostalgia.…”