The paper investigates the role of ultrasound wave shape and beam size on the modulation of photon fluence rate in a homogenous turbid medium. For a rectangular geometry irradiated by a point source of light, the spatial variation of modulation amplitudes is numerically computed using a diffusion approximation model. For a focused Continuous-Wave (CW) excitation, it is shown that the spatial extent of the tagging zone is maximized when the beam is directed at an optimal angle through the focus. The optimal direction is shown to vary with the location of the beam focus with reference to the point source, and the beam size at the transducer face. Both the Signal-to-Noise Ratio (SNR) and spatial extent of the tagging zone are maximized with Gaussian apodization of the transducer elements. For a thin beam directed at the optimal angle through the focus, SNR of the detected light output is observed to be highest when the detector is positioned at the transmitted end of the beam.