Correlations of Resource Bricolage and Exaptation With Low-Cost Breakthrough Innovations: Moderating Effect of Organizational Agility

Tang, Chaoyong; Shi, Yongzhi; Cai, Ruilin

doi:10.3389/fpsyg.2022.846629

Cited by 8 publications

(5 citation statements)

References 22 publications

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“…Exaptation was measured with a three-item scale developed by Tang et al, (2022) , such as “A technology of the enterprise has been successfully applied in another field.”…”

Section: Methodsmentioning

confidence: 99%

“…Low-cost innovation describes the use of various methods by enterprises to realize innovation in a low-cost manner and decrease costs through innovation ( Tang et al, 2022 ). Low-cost innovation is realized through specialization, imitation learning, R&D, design innovation, technological innovation, and diffusion ( Chen and Ren, 2011 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Suneel (2018) claimed that technology diffusion–oriented policies and weak industry-university linkages play a vital role in low-cost innovation from the standpoint of the industry-university research. At the empirical research level, Zhu and Chen (2014) , Zha et al, (2015) , Shi and Su (2018) , and Tang et al, (2022) investigated the creation of low-cost innovation from the viewpoints of innovation networks, learning from failures, knowledge management, intellectual capital, and resource bricolage. Clearly, the realization of low-cost innovation has become a significant issue in academic circles.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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How exaptation mediates the effects of customer participation on low-cost innovation: The role of strategic flexibility

et al. 2022

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With the advent of emerging markets, the need for low-cost innovation to meet the rising demands of people at the base of the pyramid has increased significantly. Although the critical influence of customer participation on new product development has been recognized, there have been few studies on the effects of customer participation on low-cost innovation. This study builds a moderated mediation model and explores the roles of customer participation on low-cost innovation. Based on the exaptation and strategic flexibility theories, the mediating role of exaptation and the moderating role of strategic flexibility are emphasized. A survey of 348 firms revealed that customer participation positively impacted both exaptation and low-cost innovation. In addition, exaptation mediated the correlation between customer participation and low-cost innovation. Resource flexibility negatively moderated the correlation between customer participation and exaptation and negatively moderated the mediating effect of exaptation. Furthermore, coordinate flexibility positively moderated the correlation between customer participation and exaptation and positively moderated the mediating effect of exaptation.

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“…Exaptation was measured with a three-item scale developed by Tang et al, (2022) , such as “A technology of the enterprise has been successfully applied in another field.”…”

Section: Methodsmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

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How exaptation mediates the effects of customer participation on low-cost innovation: The role of strategic flexibility

et al. 2022

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“…Given this, firms implementing low-cost strategies can grow by leveraging multifunctional resources and relying on cost advantages. In countries with emerging economies, firms are more inclined to identify and refine new value from existing resources to implement low-cost breakthrough innovations [ 28 , 29 ]. Low-cost breakthrough innovation highlights low-cost strategies as the basis for achieving major innovations and breakthroughs in products and technologies.…”

Section: Theoretical Analysis and Hypothesis Developmentmentioning

confidence: 99%

Competitive strategy, development zone policy and firm growth: Empirical evidence from China

Ye,

Li,

et al. 2023

PLoS ONE

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Competitive strategy plays an important role in achieving superior profits, but there is still much to be explored in terms of the effect on firm growth. This study focuses on exploring the relationship between competitive strategy and firm growth in emerging economies. We focus on how the development zone policies moderate this relationship. This study uses a two-way fixed-effect model to analyze data for 527 manufacturing firms listed in China’s Shanghai and Shenzhen A-shares from 2012-2021. Our empirical analysis showed that there is a significant positive relationship between low-cost strategy and firm growth and a significant negative relationship between differentiation strategy and firm growth. Compared with national development zones, firms in provincial development zones choose low-cost strategies that are more conducive to growth. Compared with provincial development zones, firms in national development zones choose differentiation strategies that are more conducive to growth. These findings contribute to understanding the mechanisms by which competitive strategy affects firm growth in different regional institutional contexts in emerging economies. The results of the study also have reference value for the government to optimize the development zone policies.

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“…effectiveness to IO and OI entrepreneurial capabilities. The recent study byTang et al (2022) on resources, marketing agility and innovation finds that resource bricolage positively influences low cost innovations and the influence of resources bricolage on innovation is mediated by exaptation. Marketing agility as a moderator regulates the influence of resource bricolage and exaptation.…”

mentioning

confidence: 99%

Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance

Khan

Mavondo

Zahoor

2022

IJEBR

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PurposeThe resource-based view (RBV) emphasises the importance of resources for firm performance. However, recent research argues that the focus on firm performance should also be based on inside-out (IO) and outside-in (OI) capabilities. Specifically, we study the importance of resources on product development (an IO) and market driving (an OI) entrepreneurial marketing capabilities on entrepreneurial firm performance in an emerging market. The study further investigates the moderating effects of marketing agility on the relationship between resources and capabilities.Design/methodology/approachThe study is based on survey data of a multi-industry sample of 102 entrepreneurial firms in Pakistan.FindingsThe results show that marketing agility moderates the relationship between resource-mix flexibility on product development and market driving capabilities, but it only positively moderates the relationship between resource-mix inimitability and product development capability. Marketing driving and product development capabilities play a role as parallel mediators between resources and firm performance.Originality/valueThe study lies at the intersection of marketing and entrepreneurship literature by (1) providing a nuanced understanding of marketing agility as a boundary spanning factor for IO and OI entrepreneurial marketing capabilities; (2) integrating the resource types and product development from IO and market-driving from OI capabilities perspectives; (3) identifying the effects of IO and OI on firm performance providing guidance for entrepreneurs seeking improved firm performance.

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Correlations of Resource Bricolage and Exaptation With Low-Cost Breakthrough Innovations: Moderating Effect of Organizational Agility

Cited by 8 publications

References 22 publications

How exaptation mediates the effects of customer participation on low-cost innovation: The role of strategic flexibility

How exaptation mediates the effects of customer participation on low-cost innovation: The role of strategic flexibility

Competitive strategy, development zone policy and firm growth: Empirical evidence from China

Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance

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