Correspondence analysis of color–emotion associations

Hanada, Mitsuhiko

doi:10.1002/col.22171

Cited by 118 publications

(103 citation statements)

References 58 publications

(176 reference statements)

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“…Forms 35 and 36, composed of horizontally long eclipses, were associated most with light blue or blue. It was reported that similar figures to these visual forms are associated with calm emotions, and blue and light blue are generally associated with calmness . The SD rating scores for these figures and colors were inactive and relatively cold.…”

Section: Discussionmentioning

confidence: 99%

“…Color is also associated with emotion/mood. Hanada argued that the color‐emotion associations are mediated mainly by the temperature or feeling of activeness felt under the influence of colors and emotions, but some of the color‐emotion associations are cognitive . It seems that the associations of colors with different things are mediated differently.…”

Section: Limitations and Conclusionmentioning

confidence: 99%

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Associations of visual forms with colors: The minor role of emotion as the mediator

Hanada

2019

Color Research & Application

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Associations of colors with a wide variety of visual forms were examined. Fifty visual forms were presented to Japanese participants, who were asked to report a color suitable to each visual form out of 15 colors. Correspondence analysis was applied to the responses, and four dimensions of configurations were obtained. The first and second dimensions were related to chromaticity or hue. In these dimensions, red and orange were associated with round symmetric shapes, yellow with shapes with sharp corners, violet and purple with irregular shapes with smooth curves, and cold colors such as blue and green with forms that consisted of simple geometrical elements such as triangles, squares, and circles. The third dimension was related to L* and b* in the CIELAB color space and to the stability of visual forms. Dimension 4 was not significantly related to any of L*, a*, and b*. In another experiment, participants rated the affective impressions of the colors and visual forms on semantic differential (SD) scales. The analyses of the SD data combined with the results of the color‐form associations suggest that the role of emotional meanings of colors and visual forms in mediating the associations was rather minor, and that world‐knowledge contributed considerably to the observed color‐form associations. Kandinsky's color‐form assignment was also examined, and except for the yellow‐triangle association, the assignment was not supported.

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Section: Discussionmentioning

confidence: 99%

Section: Limitations and Conclusionmentioning

confidence: 99%

Associations of visual forms with colors: The minor role of emotion as the mediator

Hanada

2019

Color Research & Application

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“…Step 1: The WordNet Similarity Calculation was used to calculate the similarity between two words in color vocabulary

W_{D}^{K}

. According to Equations , a similarity matrix X was obtained by:

bold-italicX = ([], \begin{matrix} 1 & x_{w_{1}^{k}}^{w_{2}^{k}} & \dots & x_{w_{1}^{k}}^{w_{d}^{k}} \\ x_{w_{2}^{k}}^{w_{1}^{k}} & 1 & \dots & x_{w_{2}^{k}}^{w_{d}^{k}} \\ ⋮ & ⋮ & ⋱ & ⋮ \\ x_{w_{d}^{k}}^{w_{1}^{k}} & x_{w_{d}^{k}}^{w_{2}^{k}} & \dots & 1 \end{matrix})

…”

Section: Methodsmentioning

confidence: 99%

“…Color is a psychological property of our visual experiences that is constituted in terms of a relation between (inter alia) objects and subjects . As one of the most crucial visual features in a product system, color conveys not only a visual sense of beauty but also the physical and psychological needs of human beings . Designers need to consider the various needs of users when developing products in the modern market.…”

Section: Introductionmentioning

confidence: 99%

“…1 As one of the most crucial visual features in a product system, color conveys not only a visual sense of beauty but also the physical and psychological needs of human beings. 2 Designers need to consider the various needs of users 3 when developing products in the modern market. In order to tap the user's explicit and tacit knowledge, it is necessary to study emotional reactions such as feelings that are deeply embedded in the user's inner feelings.…”

Section: Introductionmentioning

confidence: 99%

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Color image knowledge model construction based on ontology

Zhang

Yang

2019

Color Research & Application

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Color, as one of the most important visual features in a product system, can easily cause psychological and emotional resonances. Depending on the importance of user's emotional needs in the market and the complexity of a mining process, it can be reflected in the adjective description of color image. In this study, ontology combined with big data was used to mine the color image, a visual sense of user's psychological requirements. The results showed that the constructed color image ontology model could logically express the conceptual knowledge of color image. And this method solved problems that exist in current research on image mining and at the same time increased the accuracy of image information mining. Further examination of the color brand images was used to obtain the idea of “Stylish” and “Natural.” Finally, the acquisition of their physical form was named and surveyed to prove the feasibility of the research approach. This is a new attempt to apply ontology to the color image cognition process.

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Color preference and manual laterality in the emperor tamarin (Saguinus imperator)

Spiezio¹,

Pugassi

Agrillo

et al. 2022

American J Primatol

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The current research focuses on color preference between red and green stimuli and manual laterality in the emperor tamarin (Saguinus imperator). Trichromacy in primates has been related to a foraging advantage allowing frugivore primates to distinguish ripe from unripe fruits as well to socio-sexual communication, as trichromats would be advantaged in recognizing social and sexual signals. As warm colors can affect the emotive state of the subjects, leading to the activation of one hemisphere over the other (e.g., right hemisphere), this could lead to behavioral lateralization. Thus, studying of hand preference may be relevant when testing color preference. Nine adult zoo emperor tamarins were involved and the study aimed to investigate the preference between red, green, and white cones as well as manual laterality. Tamarins were provided with pairs of red-green, red-white, and greenwhite combinations of cones. Ten 30-min sessions per combination were carried out and data on the interaction with one of the two cones of each apparatus were collected to assess subjects' color preference. We also recorded the hand used by each subject during the interaction with cones of different colors and the position of the apparatus in respect to the tamarin. We found no preferences for colored versus white cones. Similarly, we reported no group-level preferences within different color combinations, whereas individual-level preferences were found when considering all choices. Finally, we found that red cones elicited a left-hand preference, suggesting a right-hemisphere involvement in the presence of red cones. Although we do not have genetic data on trichromat and dichromat females, the tendency to use the left hand when interacting with red stimuli provides further evidence that warm colors can influence the emotive state of the perceiver, affecting their manual lateralization.

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Correspondence analysis of color–emotion associations

Cited by 118 publications

References 58 publications

Associations of visual forms with colors: The minor role of emotion as the mediator

Associations of visual forms with colors: The minor role of emotion as the mediator

Color image knowledge model construction based on ontology

Color preference and manual laterality in the emperor tamarin (Saguinus imperator)

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