Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Zhang, Shikun; Peng, Michael Yao‐Ping; Zhang, Yuan; Ren, Guoying; Chen, Chun-Chun

doi:10.3389/fpsyg.2020.00763

Cited by 3 publications

(4 citation statements)

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Section: Brand Love and Brand Equitymentioning

confidence: 99%

“…Falling in love with a brand can lead to romantic love for the brand, encouraging consumer engagement (Junaid et al, 2019), brand commitment (Dam, 2020) and loyalty (Huang, 2017;Iqbal et al, 2020;Zhang et al, 2020). The literature also shows evidence that brand love is a way to promote positive WOM (Dam, 2020;Zhang et al, 2020). The bottom line of the positive impact of brand love is the predisposition it creates in consumers to pay for premium prices (Ahuvia, 2005;Bairrada et al, 2018;Liu et al, 2020).…”

Section: Brand Love and Brand Equitymentioning

confidence: 99%

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The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

Ferreira

Faria

Gabriel

2022

Management &Amp; Marketing. Challenges for the Knowledge Society

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Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, and strategic planning are critical to success when it comes to building strong and enduring relationships with customers. Based on 560 responses to a survey conducted in-store, this study tests the influence of brand experience on overall brand equity, through brand love, using a model of structural equations. The findings imply that brand experience dimensions play a different role in eliciting emotional reactions, such as brand love, which helps to reinforce brand equity. Research on the paths to consumer-based brand equity in the retail environment is still scarce. Exploring this pathway using the customer-brand relationship theory and integrating brand experience and brand love has fascinating potential, but it is still unexplored. Finally, another strength of this research is the test of brand experience dimensions (sensory, intellectual, affective, and behavioral), thus offering more operational insights for theory and practice. The results are based on the study of one brand in one specific country, which limits generalizations. Managers should pay special attention to the emotional impulses provided by a brand to its customers. Building on these triggers via experiences strengthens strong emotional reactions like brand love, which contributes to brand equity.

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Section: Brand Love and Brand Equitymentioning

confidence: 99%

Section: Brand Love and Brand Equitymentioning

confidence: 99%

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

Ferreira

Faria

Gabriel

2022

Management &Amp; Marketing. Challenges for the Knowledge Society

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“…The scale items were borrowed from previous studies. The scale items of brand credibility were taken from Erdem and Swait (2004), value dimensions were from Sweeney and Soutar (2001), brand trust from Chaudhuri and Holdbrook (2001), brand image from Yoo, Donthu, and Lee (2000) and Gil, Andrés, and Salinas (2007), and repurchase intention from Zeithaml et al, (1996) and Zhang et al (2020). The survey questionnaires were distributed to the respondents after shopping via a systematic sampling procedure.…”

Section: Scale Items Of Development and Data Collection Methodsmentioning

confidence: 99%

The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa

Oppong¹,

Mensah²,

Addae³

2021

OJBM

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The significance of brand image, trust, credibility and perceived value to repurchase intentions has received considerable attention of late. However, few studies have investigated the impact of image, trust and credibility on repurchase intentions through the role of value as high-order construct, particularly in the over-the-counter herbal market. Hence, this study aims at exploring the impact of brand image, trust and credibility on value dimensions and in turn, their role in enriching repurchases intentions in the over-the-counter herbal market. Data were collected from a sample of 265 customers using a systematic sampling method. Structural equation modelling was used to test the hypotheses in the study. The study established that brand image, trust and credibility positively influence the value dimensions, which in turn, strengthen repurchase intentions. The study, therefore, recommends that managers should develop and harness image, trust, credibility and value dimensions to reinforce repurchase intentions in the over-the-counter herbal market.

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“…Creating a successful brand value can be characterized by several things, one of which is the love of a brand (Zhang et al, 2020). Feelings of love grow when consumers have a deeper interest in a brand than competing brands (Machado et al, 2019).…”

Section: Brand Lovementioning

confidence: 99%

Ulos Product Purchase Decision Judging From Aspects of Price, Brand Love and Customer Brand Engagement

et al. 2022

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Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engagement terhadap keputusan pembelian produk Ulos. Sampel dalam penelitian ini berjumlah 90 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan yang menyatakan harga, brand love dan customer brand engagement memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk Ulos. Implikasi penelitian menyajikan peranan harga dan brand love merupakan salah satu komponen penting yang melekat pada produk Ulos. Keterikatan pelanggan dalam melakukan pembelian Ulos tidak terlepas dari harga yang ditawarkan yang relatif ekonomis dan kecintaan akan produk tersebut. Dengan hadirnya penelitian ini, diharapkan dapat memberikan tambahan informasi bagi pengrajin Ulos dan pelaku usaha Ulos dalam mengembangkan strategi pemasaran, terutama dalam meningkatkan keputusan pembelian Ulos. The main objective of this research is to analyze the effect of price, brand love and customer brand engagement on purchasing decisions for Ulos products. The sample in this study amounted to 90 respondents who were determined by a convenience sampling approach. Data collection using a questionnaire instrument which is then distributed online. Data analysis using the SPSS application displays the results of data processing through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is concluded that price, brand love and customer brand engagement have a positive and significant influence on purchasing decisions for Ulos products. The research implies that the role of price and brand love is one of the important components attached to Ulos products. Customer involvement in purchasing Ulos cannot be separated from the relatively economical price offered and the love for the product. With the presence of this research, it is hoped that it can provide additional information for Ulos artisans and Ulos business actors in developing marketing strategies, especially in improving Ulos purchasing decisions.

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Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Cited by 3 publications

References 0 publications

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa

Ulos Product Purchase Decision Judging From Aspects of Price, Brand Love and Customer Brand Engagement

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