“…Willingness to pay (WTP) has more recently been used in conjunction with QALYs in assessing net benefits of medical interventions (Berg et al, 2007;Borgstrom et al, 2006;Deutsch et al, 2006;Fox et al, 2007;Hurley et al, 2007;Lyman et al, 2007;Quigley et al, 2008;Remak et al, 2005;Rubenstein and Inadomi, 2006;Rutten-van Molken et al, 2007;Steuten et al, 2007;Thompson Coon et al, 2007). However, critical concerns have been raised both concerning the validity of WTP for a QALY, and the use of QALYs per se.…”