“…The sales-related benefits concern the development of abilities to produce quotes faster, improved customer communication and improved quote accuracy. The benefits described in the literature include the following: improved cost calculation accuracy (Myrodia, Kristjansdottir, & Hvam, 2017;Rasmussen, Hvam, & Mortensen, 2017;Yu & Skovgaard, 1998), improved product specification quality (Forza & Salvador, 2002a;Forza, Trentin, & Salvador, 2006;Haug et al, 2011;Heatley, Agarwal, & Tanniru, 1995;Heiskala, Paloheimo, & Tiihonen, 2005;Hvam et al, 2013;Hvam, Malis, Hansen, & Riis, 2004;Hvam et al, 2008;Sviokla, 1990;Trentin et al, 2012;Yu & Skovgaard, 1998), improved manufacturing specification quality (Haug et al, 2011), increased product standardisation and measurement (Huang, Simpson, & Pine, 2005;Hvam et al, 2013;Meyer & Lehnerd, 1997), reduced man-hours in the specification processes (Aldanondo, Rougé, & Véron, 2000;Ardissono et al, 2003;Barker, O'Connor, Bachant, & Soloway, 1989;Forza & Salvador, 2002a;Forza et al, 2006;Haug et al, 2011;Heatley et al, 1995;Heiskala, Tihonen, Paloheimo, & Soininen, 2007;Heiskalaet al, 2005;Hvam, 2006aHvam, , 2006bHvam et al, 2013Hvam et al, , 2004Petersen, 2007;Sviokla, 1990;Tiihonen, Soininen, Männistö, & Sulonen, 1996), increased profitability of customer orders (Haug et al, 2019b;…”