1992
DOI: 10.1037/0022-3514.63.5.724
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Costs and benefits of allegiance: Changes in fans' self-ascribed competencies after team victory versus defeat.

Abstract: Two studies examined the effect of game outcome on sports fans' estimates of the team's as well as their own future performance. Consistent with social identity theory, it was expected that Ss for whom fanship was an important identity would respond to team success and failure as personal success and failure. Ss watched a live basketball game; then, in the context of a second, unrelated experiment, Ss estimated their own performance at several tasks. Results indicated that fans' mood and self-esteem were affec… Show more

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Cited by 351 publications
(253 citation statements)
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“…Furthermore, primary studies ought to threaten (or enhance) the individual and collective self on comparable dimensions. We excluded studies that threatened or enhanced the individual and collective self on disparate dimensions (Hirt, Zillman, Erickson, & Kennedy, 1992; H. J. Smith, Spears, & Oyen, 1994), because such studies confounded target of feedback (individual vs. collective self) with dimension of feedback.…”
Section: Inclusion Criteriamentioning
confidence: 99%
“…Furthermore, primary studies ought to threaten (or enhance) the individual and collective self on comparable dimensions. We excluded studies that threatened or enhanced the individual and collective self on disparate dimensions (Hirt, Zillman, Erickson, & Kennedy, 1992; H. J. Smith, Spears, & Oyen, 1994), because such studies confounded target of feedback (individual vs. collective self) with dimension of feedback.…”
Section: Inclusion Criteriamentioning
confidence: 99%
“…More specifically, sport wins are generally associated with improvements in mood and self-esteem (Hirt et al 1992). Instead, sport losses are followed by an increase in heart attacks, crimes and suicides (White 1989;Trovato 1998;Wann 2001;Carroll et al 2002;Berthier and Boulay 2003;Chi and Kloner 2003).…”
Section: -Introductionmentioning
confidence: 99%
“…Researchers have shown sport fans share an intimate relationship with their team such that fans, particularly those high in identification, internalize team 29 successes and failures as their own (Cialdini et al, 1976;Hirt et al, 1992;Kwon et al, 2008;Wann & Branscombe, 1990). As is the nature of sporting competitions however, there can only be one winner.…”
Section: Successlfailure Biasesmentioning
confidence: 99%
“…The depictions of sport fans offered by McPherson (1975), Smith (1988), Hirt et al (1992), and Wann e:t al. (2001) are critical in that they speak to the notion that fandom extends beyond observable consumptive behaviors.…”
Section: Toward An Understanding Of the Sport Fan Rolementioning
confidence: 99%
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