“…Community pharmacy already provides a range of commissioned clinical services that contribute to improved patient outcomes, are effective (in terms of process measures), cost‐effective (when comparing the cost of community pharmacy with other providers) (Murray, ; Watson et al., ; Wright, ) and offer direct savings in terms of other health services avoided (such as GP and emergency department visits) (Ramalho de Oliveira, Brummel, & Miller, ). Recent estimates that community pharmacy could safely treat more than 10% of general practice and 5% of emergency department consultations (Fielding et al., ), at a substantially lower cost (Baqir, Learoyd, Sim, & Todd, ; Watson et al., ), and growing evidence that pharmacies can feasibly and appropriately improve access to treatment in particular for low‐income groups (Rafferty, Yaghoubi, Taylor, & Farag, ), suggest that community pharmacies have a place in the healthcare system for providing primary healthcare for certain common, self‐limiting or uncomplicated conditions efficiently and at scale (Bell, Dziekan, Pollack, & Mahachai, ; Curley et al., ; Watson et al., ), although uptake of services remains low and suggests that lack of awareness among patients may restrict the impact on health systems of community pharmacy services (Eades, Ferguson, & O'Carroll, ; Saramunee et al., ).…”