Today, important areas in the formation of patient safety in healthcare include patient safety policy, legislative framework, patient engagement, educational initiatives, reporting and training systems, and the involvement of various stakeholders. Given the fact that pharmacy is an integral sector of healthcare, patient safety issues are directly related to pharmaceutical safety (including information safety).
The aim of the study is to conduct an expert evaluation of the quality of pharmaceutical information (PI) received by consumers of medications during interactions with pharmacists (healthcare professionals) and from various sources such as specialized mobile apps, social media, television, online media, and information websites, channels, and groups in messengers, to develop recommendations for improving patients' information literacy, the quality of pharmaceutical care, and treatment adherence.
The research was conducted based on expert assessments. Experts were surveyed online using a developed questionnaire. The experts rated the content of the PI from each source on a 5-point scale based on criteria such as representativeness, content depth, completeness, accessibility, relevance, timeliness, accuracy, reliability, stability (consistency of content), and value.
The primary sources selected for evaluation of patient (medication consumer) information included: pharmacists, doctors, specialized mobile apps (iPharmacy, Drug Dosage, Tabletki.ua, etc.), social media (Facebook, Instagram, YouTube, TikTok), television, online media and information websites (excluding social media), channels and groups in messengers (Telegram, Viber).
The expert assessment of PI quality across 10 criteria identified the leading sources in terms of the quality of content provided – healthcare professionals (doctors and pharmacists) and specialized mobile apps (iPharmacy, Drug Dosage, Tabletki.ua, etc.). However, none of the PI sources received an «excellent» rating on any of the criteria from both groups of experts, which highlights areas for improvement in the informational content and its quality. Additionally, certain problematic issues were identified that negatively impact patient safety in the provision of pharmaceutical care: the lack of understanding among doctors of the pharmacist's role in delivering PI and the essence of PI itself. This underscores the need for strategies to mitigate or eliminate these negative impacts on teamwork quality, interprofessional collaboration, as well as patient information literacy and safety.