“…demand and supply parameters. In the banking industry, this is done by substituting into the premerger structural equations, the sum of the branches for the new entities (see, e.g., Barros, Bonfim, Kim, & Martins, 2014;Molnar, 2008;Zhou, 2008;among others). Such a procedure rests on the assumptions that "… the form of competition, the demand system and the functional form of marginal cost do not change due to the merger …" as noted by Budzinski and Ruhmer (2010).…”