of analysis. Third, that 'governmentalism' offers a type of cultural economy. So, rather than being dismissed as so many management fads or fashions, 'governmentalism' asks us to examine the way that terms such as 'productivity', 'quality', or 'excellence' gained such traction not just in corporate boardrooms but also in state agencies, schools and charities. For this is the paradox at the heart of the governmentalist project: the ways in which we discipline ourselves are, at the same time, precisely how we make ourselves 'free', 'efficient' and 'empowered'. Book Reviews 1159 Callon, M. 2007 'What does it mean to say that economics is performative?' in Do economists make markets?: On the performativity of economics.