Country- and firm-specific positions of different multinational enterprises: who is having what

Bose, Tarun Kanti; Uddin, Md. Reaz; Bristy, Jannatul Ferdous; Haque, Md. Enamul

doi:10.1504/ejim.2021.111899

Cited by 1 publication

(4 citation statements)

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“…The literature on IB entry modes has, to some extent, been confined to the exploration and pursuit of more firm‐specific advantages (FSAs) across different destinations (Rosado‐Serrano et al, 2018; Slangen, 2013). However, in the realm of international business, firms must strike a balance and delve into both FSAs and country‐specific advantages (CSAs) (Bose et al, 2021; Buckley et al, 2018; Buckley & Casson, 2009). This is essential because not all FSAs will possess equal strength and applicability in every location within the context of IB (Brouthers & Brouthers, 2000).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The same principle holds true for CSAs. Furthermore, international firms should aspire to acquire more CSAs both in host countries and home countries, recognizing the turbulent, dynamic, and constantly evolving nature of IB markets and situations (Bose et al, 2021; Meyer & Nguyen, 2005). IB modes can function as both CSAs and FSAs if selected judiciously after a thorough investigation of consumer preferences or consumer ethnocentrism (CE) (Brouthers et al, 2022; Hong et al, 2023; Ngoasong et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…IB modes can function as both CSAs and FSAs if selected judiciously after a thorough investigation of consumer preferences or consumer ethnocentrism (CE) (Brouthers et al, 2022; Hong et al, 2023; Ngoasong et al, 2021). This is because the positive impression created for IB firms through the selection of IB modes can effectively address CE concerns and may even transform them into CSAs/FSAs for these international firms (Bose et al, 2021; Buckley et al, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In contemporary times, consumer ethnocentrism (CE) persists in many developed countries, albeit its manifestation may not always be evident, making it challenging to gauge the real situation at the outset (Balabanis & Diamantopoulos, 2004; Hong et al, 2023; Shimp & Sharma, 1987). In developing countries, CE has historically served as a means of protest against colonial forces across various continents (Bose et al, 2021). However, CE proves to be a complex phenomenon that resists easy theorization or categorization, given the multitude of surrounding issues that need consideration.…”

Section: Literature Reviewmentioning

confidence: 99%

See 3 more Smart Citations

International business entry modes and consumer ethnocentrism: A multi country perspective

Bose,

Chew,

Purohit

et al. 2024

Thunderbird Intl Bus Rev

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This study aims to assess the impact of changes in international business modes on consumer ethnocentrism. The study utilizes a quantitative research approach and is theoretically grounded in the resource‐based view. Data was collected from Bangladesh, China, India, and Malaysia using the consumer ethnocentrism tendencies scale (CETSCALE), and analyzed using quantitative methods. The results indicate that changes in international entry modes have an impact on the degree of consumer ethnocentrism. Across all countries studied, the highest level of consumer ethnocentrism was found for imported products, and this degree and intensity decreased when the entry modes changed from importing to joint venturing and FDI. This study contributes to the literature on both international business and consumer behavior by integrating the two fields, resulting in a robust theoretical contribution. The findings also suggest that the appropriate IB mode can act as a resource.

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