As new ventures grow, they face significant challenges to their internal operations and organizational structure. These challenges are particularly evident in small, entrepreneurial firms, who have limited resources, under-developed capabilities and often seek funding from external investors to enable growth. We draw on institutional theory, particularly institutional logics, to explore the role of different investors on human resource management (HRM) in small, entrepreneurial firms. Using qualitative multiple-case study analysis of seven firms within the Irish agrifood industry, our study shows how external investors can prompt changes to HRM, illustrating three approaches to HRM practice: operational -aimed at improving efficiency and internal functioning through human resources; strategic -aimed at improving firm performance and competitive advantage; and transformational -leading to a fundamental redirection of the firm. These findings facilitate the development of a framework for how investor logic prompts changes to HRM practices of small, entrepreneurial firms. By examining the interaction of institutional logics, this paper contributes a more nuanced understanding of entrepreneurial finance and its implications on HRM practices in small, entrepreneurial firms.We are indebted to the participants at the BJM Workshop in Honour of Mike Wright for their insightful comments. We are also grateful for the constructive comments provided by the editor and reviewer. The authors wish to thank all participating institutions and organizations. Responsibility for any remaining errors is solely our own. [Correction added on 24 May 2021, after first online publication: Copyright line and funding details have been updated in this version.] human capital and human resources are also pertinent in terms of their potential to facilitate innovation, competitiveness and performance (Colombo and Grilli, 2010;Rutherford, Buller and McMullen, 2003). In fact, the specific nature, role and formalization of human resource management (HRM) practices within small, entrepreneurial firms is often influenced by their access to financial resources and can substantially contribute to their survival and performance (Cardon and Stevens, 2004;Sheehan, 2014).However, the impact of heterogeneous sources of external funding, both public and private, on the orientation and approach of HRM practices in small firms has not been fully explored (Bacon