Country of origin or EU/non-EU labelling of beef? Comparing structural reliability and validity of discrete choice experiments for measurement of consumer preferences for origin and extrinsic quality cues

Lagerkvist, Carl Johan; Berthelsen, Thomas; Sundström, Kristian; Johansson, Helena

doi:10.1016/j.foodqual.2013.12.009

Cited by 42 publications

(40 citation statements)

References 40 publications

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“…These findings are typical of those reported by other studies in the literature (e.g., Lim et al, 2013, and Klain et al, 2014. There are also studies that consider EU/non-EU versus specific country labels (e.g., Lagerkvist et al, 2014).…”

Section: Country Of Origin Framingsupporting

confidence: 87%

“…An example of study that employs key aspects of CoO legislation is Tonsor et al (2013) who employed label types that captured the interaction between USDA label categories and preferences for specific label types expressed by various groups within the US meat industry. Similarly, Lagerkvist et al (2014) employed a CoO attribute for beef based on EU Regulation 1760/2000. They also compared the mandatory label with an alternative that simply stated if meat was from within the EU or not (i.e., non-EU).…”

Section: Country Of Origin Framingmentioning

confidence: 99%

“…One exception is Lagerkvist et al (2014) who indicate the country in which an animal was born, fattened, slaughtered and the meat packaged which is required for beef as a result of EU Regulation 1760/2000/EC. Lusk et al (2014) have also examined what happens when respondents are confronted with multiple origin labels.…”

Section: Country Of Origin Framingmentioning

confidence: 99%

“…For example, there is variation in how the DCE survey instrument asks the respondents to answer questions. Some researchers have used a dual response DCE (Kallis et al, 2011;Kallis and Gil, 2012) whereas Lagerkvist et al (2014) take a marketing approach to survey design (especially the selection and use of attributes) data collection and data analysis. There are also hypothetical and non-hypothetical DCE.…”

Section: Dce Design and Implementationmentioning

confidence: 99%

“…For example, Lagerkvist et al (2014) note how information on animal welfare increased product selection when using a EU/non-EU label. Therefore, it would appear that the inclusion of an attribute relating to animal welfare can impact on the relative preference for CoO as the attributes can be conflated by respondents or one can be used to infer something about the other.…”

Section: Dce Design and Implementationmentioning

confidence: 99%

See 4 more Smart Citations

Consumer preferences regarding country of origin for multiple meat products

Balcombe

Bradley²,

Fraser

et al. 2016

Food Policy

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Despite the growing use of country of origin (CoO) information and labels on food, the extent to which consumers really value this information is unclear. In an effort to understand this issue we present results of a hypothetical discrete choice experiment examining consumer willingness-topay for CoO information about meat and meat products. Our results reveal that CoO information is positively valued for all the food products we consider. However, it is relatively less important compared to other food attributes for a large number of products such as bacon, pizza and ready meals. Our results suggest that consumers do not value very highly CoO information for many of the food products examined. Therefore, if the associated costs of mandatory CoO implementation are sufficiently high this raises questions about the inclusion of this information on food labels.

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Section: Country Of Origin Framingsupporting

confidence: 87%

Section: Country Of Origin Framingmentioning

confidence: 99%

Section: Country Of Origin Framingmentioning

confidence: 99%

Section: Dce Design and Implementationmentioning

confidence: 99%

Section: Dce Design and Implementationmentioning

confidence: 99%

See 3 more Smart Citations

Consumer preferences regarding country of origin for multiple meat products

Balcombe

Bradley²,

Fraser

et al. 2016

Food Policy

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Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

Miller

Tait

Saunders

et al. 2017

J of Consumer Behaviour

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Choice experiments are used to assess consumer preferences and willingness‐to‐pay (WTP) for different food attributes worldwide. These studies also include credence attributes which are the product attributes that are not immediately observable to consumers without appropriate information and labelling, such as animal welfare, food safety, and social responsibility. Although choice experiment application has considered many of these attributes, studies focused on social responsibility are scant. Building on previous work comparing developed and developing countries, this paper focuses on WTP estimation for social responsibility. Surveys of fruit and vegetable consumers were conducted in United Kingdom (UK), Japan, India, and Indonesia in 2015. Results indicate WTP for an increase from minimum to improved standard for social responsibility ranges from 16% to 30% (median), and 6% to 26% (median) from improved to a high standard. Premiums vary between countries but, overall, demonstrate the significant importance of social responsibility consideration in consumer choices. Significant differences on WTP were observed between Japan and other countries, as well as between UK and Indonesia for the improved social responsibility standard, and across UK, Indonesia, and India for the high standard. Findings contribute to increasing understanding of consumer preferences across countries, revealing significant preference heterogeneity towards social responsibility.

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The region-of-origin effect on the preferences of financial institution's customers: Analysis of the influence of ethnocentrism

García-Gallego

Mera

2016

BRQ Business Research Quarterly

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The financial crisis that started in the USA in 2007 has obliged many small financial entities in southern Europe to undertake mergers in order to comply with the stability and solvency policies established by the European Central Bank. In Spain, this situation has led to a profound restructuring of the financial system, obliging many of these institutions to decide whether or not to maintain their regional brand identity after such a merger. The purpose of this study was twofold: on the one hand, to analyze the importance customers attach to the origin of their usual financial institution and the relative utility they give to the three levels of brand origin presented: regional, national and foreign, and, on the other, to assess whether consumers’ level of ethnocentrism modifies their preference structure and, if so, to identify the profile of the individuals composing each segment. The technique of Conjoint Analysis was applied to a survey of 427 customers. The results showed the bank's to be the attribute with the greater importance in forming customers’ preferences than other characteristics of the institution such as the treatment by employees, the location of offices, the electronic banking services, and the number of social activities the entity carries out in the region. In addition, the respondents prefer regional brand origin over national and foreign. Both the importance and the utility attached to the regional brand origin increase with higher levels of consumer ethnocentrism. The findings of this study will serve to these entities as a guide for their decision-making regarding brand management.

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Country of origin or EU/non-EU labelling of beef? Comparing structural reliability and validity of discrete choice experiments for measurement of consumer preferences for origin and extrinsic quality cues

Cited by 42 publications

References 40 publications

Consumer preferences regarding country of origin for multiple meat products

Consumer preferences regarding country of origin for multiple meat products

Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

The region-of-origin effect on the preferences of financial institution's customers: Analysis of the influence of ethnocentrism

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