Couple Ethical Purchase Behavior and Joint Decision Making: Understanding the Interaction Process and the Dynamics of Influence

Rabeson, Landisoa; Paraschiv, Corina; Bertrandias, Laurent; Chenavaz, Régis

doi:10.3390/su14138105

Cited by 6 publications

(3 citation statements)

References 75 publications

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“…Improving consumer awareness is an important prerequisite for closing the gap between attitudes and behaviour (Wiederhold & Martinez, 2018). Rabeson et al (2022) present an interesting qualitative study of the ethical purchasing behaviour of couples, based on interviews with French consumers. The authors of the study explain time, money, and pleasure appear as the most critical factors restricting couples' purchase of ethical products.…”

Section: Literature Reviewmentioning

confidence: 99%

Ethical Consumption: What Makes People Buy "Ethical" Products

Šálková,

Čábelková,

Hommerová

2024

CEBR

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Consumers express their ethics through their consumption decisions. The article examines the preferences of Czech respondents in the area of ethical consumption. The aim of the study is to find out the respondents' attitudes towards ethical shopping. We apply a series of ordinal regression analyses to analyse the data from the survey (N=1670; aged 15-93 years, M ± SD: 35.51 ± 16.82; 62.00% women; 32.10% with higher education) conducted in 2021. In some cases, the results of the survey are compared with surveys on the same topic conducted in 2016 and 2018. The research found that customer interest in purchasing is growing, but this trend has not yet manifested itself in the volume of purchases. Beyond the reasons, the decision to buy, ignore ethical products or boycott unethical products is largely linked to the natural interest and availability of information about 'ethical shopping' in general and 'ethical' products. The results suggest that personal responsibility is the most important reason for ethical shopping. Poor availability in the sales network, disinterest, and higher prices were the most significant reasons for not buying "ethical" products. This research extends existing studies by examining the reasons for purchasing or ignoring so-called ethical products in relation to the intensity of their purchase. We believe that the results of the research can be used as baseline data to support targeted ethical purchasing, for example through education. Implications for Central European audience:To achieve long-term sustainability, current patterns of behaviour and consumption need to change at all levels. Environmental protection and sustainability are now increasingly implemented in most EU policies, programmes, and regulations. In the case of Central European economies, the transition towards sustainable and environmentally neutral practices is still delayed. One of the key prerequisites for sustainable development and its further expansion is sustainable consumption at the level of consumers. The results of our analysis can be used to broaden awareness and raise shoppers' understanding as an important tool to increase ethical consumption behaviour.

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Section: Literature Reviewmentioning

confidence: 99%

Ethical Consumption: What Makes People Buy "Ethical" Products

Šálková,

Čábelková,

Hommerová

2024

CEBR

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“…Therefore, the effectiveness of persuasion tactics is crucial in fair-trade advertising (Pektas & Hassan, 2020). Employing persuasive techniques is an effective strategy for fostering a favorable consumer outlook on ethical purchasing (Rabeson et al, 2022). Moreover, further investigation into persuasion knowledge reveals its detrimental effect on customers' opinions of advertisements and brands, advertisement credibility, inclination to share messages, and purchase intentions (Woodroof et al, 2020).…”

Section: Construal Level Theory (Clt) and Prospect Theory (Pt)mentioning

confidence: 99%

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

Phan,

Nguyen,

Pham

et al. 2023

Sage Open

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This cross-cultural study investigates the differential effects of message framing techniques in promoting fair-trade consumption between Eastern and Western cultures. A total of 414 Vietnamese participants from Vietnam and 342 American participants recruited through Amazon Mechanical Turk were randomly assigned to two message framing conditions. It emphasizes the interconnected nature of fair-trade consumption behavior, influenced by message framing, processing fluency, and justice restoration effectiveness. The findings provide practical insights for marketers in effectively engaging consumers in purchasing fair-trade products. This study contributes to the literature by illuminating the impact of message framing strategies on consumer behavior toward fair-trade products in different cultural contexts. Marketers can leverage cultural orientations and message processing styles to develop more effective communication strategies for promoting fair-trade product adoption. Specifically, loss-framed messages may be more persuasive in increasing purchase intention among Vietnamese consumers, while gain-framed messages may resonate better with American consumers. Additionally, messages emphasizing the positive outcomes and benefits of fair-trade products for farmers and producers can enhance consumers’ likelihood of purchasing such products.

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“…Particularly, there is a lack of literature about how couples, often the basic units of families, view sustainable consumption and make decisions in relation to sustainable consumption [13]. A recent study has investigated how the dynamic influence of one partner over another influenced their ethical purchasing behavior among French couples [14]. However, this study did not focus on couples' life stages and their motivations for sustainable consumption behavior and/or changes in the same.…”

Section: Introductionmentioning

confidence: 99%

Millennial Heterosexual Couples’ Sustainable Consumption Choices: An Exploratory Study into Decision-Making

Bhaduri,

Kim-Vick,

Blanken

2023

Sustainability

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This research sought to explore the influences and motives that lead to decision-making of, and behavioral changes toward, sustainable consumption in heterosexual married couples. Understanding how different factors affect couples’ consumption decision-making dynamics can help provide successful methods to promote behavior towards sustainable consumption. For this study, semi-structured interviews were employed to explore couples’ sustainable consumption behaviors. A total of six heterosexual couples (12 individual participants) provided in-depth narratives regarding their sustainable consumption and behavioral patterns. Four major themes that emerged include: (1) the meaning of sustainable consumption for the couples and their lack of confidence in their knowledge, (2) shopping decisions regarding sustainable consumption, (3) life events that influenced the couples’ views and behaviors towards sustainable consumption, and (4) the motivations behind sustainable consumption. In spite of the small sample size, the findings of the study can be used by businesses to develop more effective marketing strategies. The study results can help businesses understand heterosexual married couples’ sustainable consumption decision-making processes and persuade them to make decisions about the company’s sustainable product offerings.

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Couple Ethical Purchase Behavior and Joint Decision Making: Understanding the Interaction Process and the Dynamics of Influence

Cited by 6 publications

References 75 publications

Ethical Consumption: What Makes People Buy "Ethical" Products

Ethical Consumption: What Makes People Buy "Ethical" Products

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

Millennial Heterosexual Couples’ Sustainable Consumption Choices: An Exploratory Study into Decision-Making

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