Couple’s Decision-Making Process and Their Satisfaction with the Tourist Destination

Abstract

Satisfaction with the tourist destination is an issue that has attracted the interest of many researchers. However, it has rarely been related to the decision-making process when choosing the destination. This is precisely the objective of this research, carried out with a study based on a sample of 371 couples, whose members responded separately, giving it greater reliability. The absence of conflict during the decision-making process and joint adoption of decisions are the variables shared by the most satisfied tourists, whether men or women. Furthermore, it has not been demonstrated that the existence of a consensus between the couple on their perceptions of how the decision was reached has any influence on the satisfaction experienced. These findings have implications that are discussed in this article.

Adolescents’ perceptions of mother–father dominance in family vacation decisions: a 25-society study

“…We recommend that future studies also follow an individual-level approach to clarify the roles that these factors play in the same issues. In addition, beyond our clustering of societies and aspects of family vacation decision-making, future studies should consider applying alternative statistic techniques such as decision tree analyses that are capable of processing bigger individual-level data with predicting factors to the distribution of decision roles in family vacation decisions (e.g., Hsu and Kang 2007;Rojas-de-Gracia and Alarcón-Urbistondo 2018b). These studies will enable a deeper understanding of the underpinning mechanisms through which we can better explain the observed difference reported in this study.…”

Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants

“…When planning a journey, a variety of individual, but frequently interrelated decisions must be made with regard to, for example, destination, length of stay, travel mode, accommodation, and events and attractions to be visited (Cai, Feng, and Breiter 2004; Dellaert, Arentze, and Horeni 2014). Whether to travel as a couple, with friends, family, or in a group, further increases the complexity of decision-making, particularly when travelers have different preferences and ideas as to how to make the most of the time and money available for their journey (Rojas-de-Gracia and Alarcón-Urbistondo 2019; Wang and Li 2021). Over the last decade, digitization has further added to the complexity of travel decision-making.…”

Research on the Relationship of Consumption Emotion, Experiential Marketing, and Revisit Intention in Cultural Tourism Cities: A Case Study

“…One is for the purpose of tourism experience, and the other is for the purpose of purchasing goods (Kozak, 2003 ; Rather, 2018 ). Tourists have differences in their revisit intentions because of differences in consumption motives (Rojas-De-Gracia and Alarcon-Urbistondo, 2019 ). For cultural tourism cities, the experience of tourists directly affects their intuitive feelings about tourism and its derivative products, and high-quality experience will also affect tourists' willingness to revisit and recommend (Hou et al, 2013 ).…”

“…Bigne, Sanchez, and Sanchez believed that behavioral intention includes recommendation to others and positive word of mouth (Bigné et al, 2005 ). It can be seen that more and more scholars have adopted “revisit” and “recommendation” as the measurement dimensions of tourists' revisit intention tourism (Rodríguez Molina et al, 2012 ; Chung and Petrick, 2013 ; Todorovic et al, 2017 ; Rojas-De-Gracia and Alarcon-Urbistondo, 2019 ; Marques et al, 2021 ).…”