Using the exact transmission coefficient across an asymmetric parabolic barrier derived by Zafar Ahmed and the ideas used earlier in our effective fusion barrier transmission model we develop a new asymmetric parabolic effective fusion barrier model for heavy ion fusion. A closed form expression for fusion cross section (σ F ) depending only on the s-wave characteristics of the fusion barrier is derived. The expected change of shape of the barrier in the interior side due to channel coupling is represented by a variable curvature parameter ω 2 whereas the outer curvature ω 1 is kept unchanged. We apply this model to fit the fusion data, namely fusion cross section, spin distribution, average angular momenta and barrier distribution, in the cases of the following representative pairs of nuclei at energies around the Coulomb barrier: 16 O + 144 Sm, 16 O + 152 Sm, 40 Ca + 46,48,50 Ti, 58 Ni + 64 Ni and 64 Ni + 92 Zr. These examples include cases of symmetric, asymmetric and nearly symmetric fusion. We obtain good fits to the experimental data. The asymmetry parameter η = ω 2 ω 1 used in the present macroscopic formulation is correlated to the order of coupling in coupled channel calculations.