“…The result may be opposing value judgments on the same information, and a failure by each group to adopt beneficial behaviors that are associated with another group (Akerlof & Kranton, 2000; Smaldino, Janssen, Hillis, & Bednar, 2017). This has particularly damaging consequences when public health behaviors become politicized (Smaldino & Jones, 2020). For example, wearing a mask in a nearly empty park, or not wearing one in a crowded market, can not only indicate one's perceptions of mask efficacy, but also signal a political affiliation.…”