Coupling Development of Sports Industry and Tourism Industry in Hunan Province in the Context of Supply-Side Structural Reform

Abstract

In the context of economic globalization and high-tech development, industrial integration is a new way of industrial development. It promotes the realization of the integration of the sports tourism (ST) industries and provides policy support for the integration of the two major industries. In order to promote the coupling between the ST industry in Hunan Province, this paper analyzes the development status of ST in Hunan Province, finds the driving force of the combination of ST in Hunan Province, and finds the most suitable development path and development model for Hunan Province. Secondly, based on the investment and output data of the five stages of Hunan Province from 2010 to 2020, and using the direct consumption indicators of the ST industries, it is concluded that the degree of integration of the ST industries in Hunan Province has continued to grow, and the degree of integration reached 10 in 2020.Finally, it is recommended that the Hunan Provincial Government should establish and improve a macro-guarantee system, build reasonable market demand, promote enterprises to further micro-cooperative relations, and promote the integration of ST industries. Therefore, the research on the coupling development of the ST industry in Hunan Province is particularly important in the context of supply-side structural reform.