Coupling Eye Tracking with Verbal Articulation in the Evaluation of Assessment Materials Containing Visual Representations

Adapting gaze-transition entropy analysis to compare participants’ problem solving approaches for chemistry word problems

“…Locations where participants look on a screen can indicate areas considered either confusing or useful (Stieff et al, 2011) and can suggest information about the problem's perceived complexity (Tang et al, 2014). The eye-tracking data in these studies were used to complement the predominantly qualitative data collected from verbal and written reports (Reed et al, 2018). For the purposes of this article, we focus on the eye-tracking data to illustrate the potential and limitations of entropy analysis.…”