This paper highlights the importance of ergodicity of billiards in Statistical energy analysis (SEA), a statistical theory of sound and vibration. We show that the main relationship of statistical energy analysis, the so-called coupling power proportionality, is intimately linked with the establishment of a diffuse vibration field in subsystems. In particular, we show that when subsystems have ergodic geometries or when the nature of excitation enforces a diffuse field, the energy exchange between two weakly coupled subsystems is proportional to the difference of vibrational energies. But when the field is not diffuse (either non isotropic or non homogeneous), the exchange of energy does not generally follow this proportionality. Numerical simulations are provided to support the discussion.