Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons

Zhang, Yue; Hu, Xiaojian; Yao, Gang; Xu, Liangcheng

doi:10.1016/j.jretconser.2023.103625

Cited by 8 publications

(1 citation statement)

References 73 publications

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“…Price optimization, which involves determining the most suitable pricing strategy, has been found to have a crucial influence on profitability. A study by Zhang et al (2024) revealed that price optimization techniques can lead to substantial profit improvements. Additionally, salesforce management practices, such as recruiting and training high-performing salespeople, have been associated with increased sales revenue and customer satisfaction (Yang et al, 2022;Yost et al, 2021).…”

Section: Sales Strategies and Financial Performancementioning

confidence: 99%

Business Finance Catalysts: Promotion, Sales, and Financial Management Tactics that Improve Company Financial Performance

Novita Rosanti

2023

ATESTASI

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This study explores the relationship of promotion and sales strategies with firm financial performance in a comprehensive context. Quantitative methods were used to collect and analyze data from 120 companies in Indonesia. Using a purposive sampling technique, 420 respondents completed a questionnaire highlighting promotional strategy, sales, and financial performance. Variables such as promotional expenditure, creativity, and market responsiveness were measured through statistical analysis, including multiple regression. The findings show that factors such as promotion fund allocation, campaign innovation, product price management, distribution, and customer service play an important role in a company's financial success. This study provides an in-depth understanding of the importance of promotion and sales strategies in achieving optimal financial performance.

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Section: Sales Strategies and Financial Performancementioning

confidence: 99%

Business Finance Catalysts: Promotion, Sales, and Financial Management Tactics that Improve Company Financial Performance

Novita Rosanti

2023

ATESTASI

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Robust pricing and inventory decisions in ship‐from‐store omnichannel operations

Sun,

Qiu,

Sun

2024

Manage Decis Econ

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This work studies the deployment of the ship‐from‐store omnichannel strategy and the pricing and inventory decisions for an online retailer. Robust optimization models are constructed for the online‐only and the ship‐from‐store modes under a budgeted uncertainty set. The ARIMA model is used to predict the parameter values of the budgeted uncertainty set using historical demand data. The closed‐form optimal solution for the online‐only mode is obtained. The robust counterpart model for the ship‐from‐store mode is converted to a mixed integer quadratic programming model. Numerical studies are conducted to validate the theoretical results and to verify the effectiveness and practicality of the developed robust optimization solution approach. The results show that adopting a ship‐from‐store strategy may hurt the retailer's profit if a significant proportion of consumers are time‐sensitive with high travel cost. The ship‐from‐store strategy is optimal if it significantly boosts market growth.

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Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel

Guchhait,

Bhattacharya,

Sarkar

et al. 2024

Journal of Retailing and Consumer Services

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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons

Cited by 8 publications

References 73 publications

Business Finance Catalysts: Promotion, Sales, and Financial Management Tactics that Improve Company Financial Performance

Business Finance Catalysts: Promotion, Sales, and Financial Management Tactics that Improve Company Financial Performance

Robust pricing and inventory decisions in ship‐from‐store omnichannel operations

Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel

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