COVER STORYThe washing machine that ate my sari---mistakes in cross-cultural design

Chavan, Apala Lahiri; Gorney, Douglas; Prabhu, Beena; Arora, Sarit

doi:10.1145/1456202.1456209

Cited by 39 publications

(27 citation statements)

References 2 publications

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“…Protecting delicate cloth and cleanliness (especially on shirt collars and pant cuffs) were motivating factors for this decision. Saris and embroidered Salwar Kameez, the most common clothes worn by Indian women, can at times be damaged if washed using a washing machine [10].…”

Section: Washing Clothesmentioning

confidence: 99%

Deep conservation in urban India and its implications for the design of conservation technologies

Shrinivasan

Jain

Seetharam

et al. 2013

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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Rapid depletion of fossil fuels and water resources has become an international problem. Urban residential households are among the primary consumers of resources and are deeply affected by resource shortages. Despite the global nature of these problems, most of the solutions being developed to address these issues are based on studies done in the developed world. We present a study of energy, water and fuel conservation practices in urban India. Our study highlights a culture of deep conservation and the results raise questions about the viability of typical solutions such as home energy monitors. We identify new opportunities for design such as point-of-use feedback technologies, modular solutions, distributed energy storage, harnessing by-products and automated load shifting.

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Section: Washing Clothesmentioning

confidence: 99%

Deep conservation in urban India and its implications for the design of conservation technologies

Shrinivasan

Jain

Seetharam

et al. 2013

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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“…Design for the BoP and related methodologies are a subset of DfX meant to help designers create products that sustainably improve the livelihood of people who do not have their needs met [15]. Similar strategies, which have the same goal but approach it from different perspectives, include the Product Service System approach [3], Design for Extreme Affordability [25] and Design for the Bottom of the Pyramid [12,26].…”

Section: Related Literaturementioning

confidence: 99%

“…Prahalad estimates that the 4 billion people who have an income of $2 or less a day represent approximately 5 trillion in purchasing power parity [4]. Nongovernmental Organizations (NGOs) have traditionally worked in this sector and continue to develop products aimed at improv-Product failures can be attributed to many factors, but design literature points to a fundamental misunderstanding of the users [1,12]. This type of failure is common, perhaps as Bonsepe suggests inevitable, during remote design when the users are geographically separated from the designer [15,16].…”

Section: Introductionmentioning

confidence: 99%

“…For example, Kellogg's attempted to introduce breakfast cereal to the rural Indian market, assuming that Indian consumers would use cold milk. It failed to anticipate the breakdown of user experience when the cereal was eaten with warm milk [12]. Another failure mode is a misjudgment of the balance between affordability and quality.…”

Section: Introductionmentioning

confidence: 99%

“…The use of a "global" platform or product designed without regard to local market needs is another common failure mode. Whirlpool's world washer, a single washingmachine platform meant for all emerging markets, did well in many markets, but failed in India because the tolerances between the rotating drum and the case destroyed the thin layers of cloth common in Indian clothing [12].…”

Section: Introductionmentioning

confidence: 99%

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Design for Micro-Enterprise: An Approach to Product Design for Emerging Markets

Austin‐Breneman

Yang

2013

Volume 5: 25th International Conference on Design Theory and Methodology; ASME 2013 Power Transmission and Gearing Conference

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Product design for emerging markets in the developing world is a rapidly growing field due to a steadily increasing market and an interest in profitably transforming consumer quality of life for this population. Economic and cultural barriers as well as other constraints present a daunting challenge for designers working in this area. This study documents current best practices and proposes a framework for future designers with a focus on creating products that foster micro-enterprise. These guidelines are drawn from existing literature and interviews with practicing designers of products for emerging markets. Four case studies are presented ranging across several product categories.

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Challenges for Interaction Design Education in the South: A Case Study of Botswana

Lotz

Sharp

2020

J of Intl Development

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In a long-term partnership between a university in the UK and one in Botswana teaching interaction design, the Botswana cohort of students consistently performed less well than their UK counterparts. To investigate this, we conducted a pair of design protocol studies: one in the UK and one in Botswana. Our findings show that designer behaviour differs in the two contexts in terms of process, use of ideation techniques and solution and problem focus, when approaching the task. More specifically, UK students follow the approach taught in the module, while this process conflicts with Botswana students' behaviours. However, we also find that Botswana students prioritise the external context of the designed product rather than its interaction characteristics, which is problematic as interaction is the key feature of interactive products. These results are significant because without leveraging indigenous knowledge to design interaction that supports local user characteristics and context, sustainable and equitable development through technological innovation will be suppressed. In this paper, we highlight challenges for interaction design education in Botswana, which include how to recognise and support a diversity of design approaches while providing suitable pedagogic scaffolding.

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COVER STORYThe washing machine that ate my sari---mistakes in cross-cultural design

Cited by 39 publications

References 2 publications

Deep conservation in urban India and its implications for the design of conservation technologies

Deep conservation in urban India and its implications for the design of conservation technologies

Design for Micro-Enterprise: An Approach to Product Design for Emerging Markets

Challenges for Interaction Design Education in the South: A Case Study of Botswana

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