The Merriam-Webster dictionary defines value as, "the monetary worth of something; a fair return or equivalent in goods, services, or money for something exchanged; relative worth, utility, or importance; something (such as a principle or quality) intrinsically valuable or desirable; a numerical quantity that is assigned or is determined by calculation or measurement." Evidenced in this definition, the notion of worth, money, and utility is all hallmark considerations of how we calculate, assign, and attribute "value". Looking at the history of this concept and term, we find its modern articulation in neo-classical economic theory, and its singularly focus on exchange relationships, rational economic "man", and economic productivity. With concepts and language derived from these economic notions, "value as worth" has become central to our understanding of economies, societies, and even individuals. Amid the ongoing Covid-19 pandemic, the ways in which we allocate value to our individual and collective human activities, and how we have come to equate value with worth and calculate utility has become fundamental in thinking through women's labor and their role in the economic recovery of nations. For decades, feminist economists have challenged the ways in which traditional economic theories and assumptions forego any consideration of social provisioning, child and elder care, birth and other forms of feminized and gendered activities vital to the very ways we understand worth, utility, and productivity as they relate to the formation, organization, replication, and maintenance of our economies (Ferber & Nelson, 2009; Phillips & Taylor, 1980; Waring & Steinem, 1988; Woolley, 1993). Separately, but in a related fashion, feminist sociological analysis has demonstrated that the ways we theorize organizations and enact organizational life are gendered (Acker, 1990, 2006), demonstrating how the allocation of value to particular organizational processes and outcomes are gendered practices that favor men and the masculine. Joan Acker's prescient observation in 1973, as shared in the starting quote to this article, is a question around the way dominant perspectives arriving from mainstream economics and sociology still do not account for gender as an organizing principle of the economy and society-gender is relegated as an additional and different domain, beyond the interest of the largely male academic population.