COVID-19 and Pro-Sociality: How Do Donors Respond to Local Pandemic Severity, Increased Salience, and Media Coverage?

Adena, Maja

doi:10.2139/ssrn.3930304

Cited by 2 publications

(1 citation statement)

References 43 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Consequently, people with higher COVID-19 risk perception showed higher motivation to donate to a COVID-19 relief found and higher stated donation amounts. This result is in line with previous literature suggesting that perceiving COVID-19 as highly risky increases donation for causes related to the ongoing pandemic ( Abel et al, 2021 ; Adena and Harke, 2021 ). Nevertheless, considering the peculiarity of the COVID-19 emergency (e.g., highly dreadful, very close, and world-spread), it is possible that other elements related to the pandemic (e.g., personal knowledge about the situation of the hospitals, familiarity with the disease) might have affected our results.…”

Section: Discussionsupporting

confidence: 93%

Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

et al. 2022

View full text Add to dashboard Cite

In this study, we investigated whether background information of a visual charity appeal can influence people’s motivation to donate and the hypothetical amount donated. Specifically, participants were presented with a charity appeal to help a local hospital respond to the Coronavirus Disease-19 (COVID-19) emergency depicting a man sitting on a bed in a hospital room. The number of visual details (i.e., medical equipment) depicted in the background was manipulated according to three conditions: (1) “High information” condition (i.e., a room full of medical equipment), (2) “low information” condition (i.e., room with few pieces of medical equipment), and (3) “no information” condition (i.e., non-contextual background). We investigated whether the number of visual background details would have increased the tangibility of the cause measured as the hospital’s adequate preparedness to deal with the COVID-19 emergency and severity of the patient’s medical conditions. We also investigated whether increased tangibility, elicited by a higher amount of background information, would heighten participants’ perceived impact of their donation and warm glow, which in turn would have led to increased motivation to donate and the amount donated. We found no significant direct effect of condition on the donated amount. However, path models revealed that more background information positively influenced participants’ motivation to donate and the amount donated indirectly through increased tangibility, impact, and warm glow. Finally, we showed that a higher risk perception of COVID-19 was associated with higher donations. Results are discussed in line with relevant literature.

show abstract

Section: Discussionsupporting

confidence: 93%

Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

et al. 2022

View full text Add to dashboard Cite

show abstract

Exposure to the COVID-19 pandemic environment and generosity

et al. 2022

View full text Add to dashboard Cite

We report data from an online experiment which allows us to study how generosity changed over a 6-day period during the initial explosive growth of the COVID-19 pandemic in Andalusia, Spain, while the country was under a strict lockdown. Participants ( n = 969) could donate a fraction of a €100 prize to an unknown charity. Our data are particularly rich in the age distribution and we complement them with daily public information about COVID-19-related deaths, infections and hospital admissions. We find correlational evidence that donations decreased in the period under study, particularly among older individuals. Our analysis of the mechanisms behind the detected decrease in generosity suggests that expectations about others' behaviour, perceived mortality risk and (alarming) information play a key—but independent—role for behavioural adaptation. These results indicate that social behaviour is quickly adjusted in response to the pandemic environment, possibly reflecting some form of selective prosociality.

show abstract

COVID-19 and Pro-Sociality: How Do Donors Respond to Local Pandemic Severity, Increased Salience, and Media Coverage?

Cited by 2 publications

References 43 publications

Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

Exposure to the COVID-19 pandemic environment and generosity

Contact Info

Product

Resources

About