COVID‐19 attitudes, cognitions, and behaviors in association with personal ideology and social media exposure: Findings from emerging adults in the Southern United States

Abstract

In the U.S., the COVID‐19 pandemic has been highly politicized and has been the subject of large‐scale media misinformation. Personal ideologies—including religiosity and political leanings (i.e., conservative, liberal)—have heavily guided responses to the pandemic, particularly in the Southern United States. However, microenvironments like Southern U.S. universities provide a unique perspective into the juxtaposition of larger societal conservatism and the liberalism associated with higher education. In the current study, we examined Southern university students' political beliefs, religiosity, and social media exposure in association with their COVID‐19 attitudes, cognitions, and behaviors. Participants' political beliefs were associated with their COVID‐19 concern, myth acceptance, vaccination status, and likelihood to receive a future vaccination. Religiosity and social media exposure were more nuanced. Future research into personal ideologies as emerging adults develop their independent identities away from their parents, and how this process can impact health behaviors, is needed.