#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis

Azer, Jaylan; Blasco‐Arcas, Lorena; Harrigan, Paul

doi:10.1016/j.jbusres.2021.06.030

Cited by 47 publications

(45 citation statements)

References 93 publications

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“…Several previous research studies have demonstrated the necessity of looking at consumer behaviour in times of global crisis [ 25 , 26 , 27 ]. Sheth [ 28 ] identified eight instruments of the COVID-19 pandemic related to consumption and consumer behaviour, including stockpiling, improvisation, holed-up demand, adopting new technologies, the shop comes into the home, blurring of work-life boundary lines, gatherings with friends and family, and the discovery of skills and abilities.…”

Section: Literature Reviewmentioning

confidence: 99%

Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh

Rabbi

Oláh

Popp

et al. 2021

Foods

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Since COVID-19 was confirmed in Bangladesh in March 2020, the government have enacted stringent measures to prevent the spread of the coronavirus, which has had a significant impact on people’s lives. Food consumption habits of consumers have shifted as a result of declining grocery shopping frequency, negative income shock, and food prices shooting up. This paper aims to explore Bangladeshi consumers’ buying behaviour in association with the stress generated from a food supply shortage during the COVID-19 pandemic and the post-outbreak perception of the food industry, using a dataset with 540 online samples collected between July and August 2021. A two-stage cluster sampling method and self-administrated questionnaire techniques were adopted for collecting the data during the third wave of COVID-19. Using partial least squares path modelling (PLS-PM) and multivariate multiple ordered logit regression (MVORD) to reveal the pertinent structure between all the blocks, this study provides two key findings. First, a higher intensity of COVID-19 impact translates into higher food stress associated with income reduction and higher food prices. Second, food stress directly affects consumer buying and consumption behaviour. We strongly recommend connecting consumers with local producers and collective use of shared warehouses through institutions, policies, and reforms to prevent disruption in the food supply chain and to keep food prices stable. Additionally, food producers, distributors, stakeholders, and policy planners should strengthen the food supply chain to stabilize food security.

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Section: Literature Reviewmentioning

confidence: 99%

Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh

Rabbi

Oláh

Popp

et al. 2021

Foods

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“…industry reputation crises, lack of raw material supply, service cuts…) (Yang et al. , 2021), or societal-level triggers (natural disasters, social and economic changes, sanitary crises…) (Azer et al. , 2021; Kabadayi et al.…”

Section: Service Crises: a Dimensional Perspectivementioning

confidence: 99%

Crisis communication in service ecosystems: perspectives and future challenges

Blasco‐Arcas

Falkheimer

Heide

2022

JOSM

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PurposeThe purpose of this article is to offer new insights into crisis communication in service ecosystems. The authors present a framework to conceptually categorize service crises and then analyze key aspects of crisis communication among different stakeholders in a service ecosystem.Design/methodology/approachBuilding on crisis communication and service ecosystems research, we propose a framework to better understand crisis communication during service crises in service ecosystems. In doing so, we propose a typology of service crisis in service ecosystems and identify the main factors of crisis communication under the lens of the Rhetorical Arena Theory (RAT).FindingsThis article integrates communication theory and service research in the area and identifies different key dimensions to gain a deeper understanding of crisis communication in service ecosystems. Moreover, and building on RAT, several research lines are recommended in order to explore further macro (i.e. the role and interactions between different stakeholders in the event of a crisis) and micro (i.e. individual aspects related to the context, media, genre and text) dimensions, and their importance during the communication process.Originality/valueOur framework offers a typology of service crises and suggests the importance of considering a multi-actor, multi-channel perspective in communication when a crisis occurs in order to monitor and avoid the potential negative impact for both the organization's recovery and the service ecosystem evolution afterward.

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“…The “megaphone effect” occurs when ordinary people with no professional expertise or institutional or familial position post content online and gain “a mass audience of strangers” ( McQuarrie, Miller, and Phillips 2013 , p. 137). This effect may be more visible during times of crisis when consumer-to-consumer engagement on social media increases dramatically ( Azer, Blasco-Arcas, and Harrigan 2021 ). In the discussion on ritual mobilizers, we noted multiple instances of ordinary consumers, with no institutional position or professional competence, posting videos of performing bhajans or havans .…”

Section: Analysis and Findingsmentioning

confidence: 99%

Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic

Kapoor¹,

Belk²,

Goulding³

2022

Journal of Public Policy & Marketing

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Rituals, particularly religious rituals, may play a significant role in times of crises. Often, these rituals undergo revision in order to adapt to the changing needs of the time. In this paper, we investigate recent unofficially revised Hindu religious rituals as performed during the COVID-19 pandemic. The multifarious creative interplay between Hindu tradition and change is illustrated through four cases – the religious festival of Durga Puja, the devotional songs or bhajans, the ritual of lighting lamps or diyas, and the fire rituals or havans. We offer a systematic discourse analysis of online news articles and YouTube posts that illuminate several aspects of ritual revision during unsettled times. We focus on the changes that were made to ritual elements – who was in control of these alterations, how were these modifications made, and what potential benefits did these revisions offer to the community of ritual participants. Based on our findings, we highlight public policy implications regarding the involvement of diverse social actors, the creation of faith in science, the creation of feelings of unity and agency, and the amplification of local ritual modifications on a national scale.

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#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis

Cited by 47 publications

References 93 publications

Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh

Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh

Crisis communication in service ecosystems: perspectives and future challenges

Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic

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