2022
DOI: 10.1007/s42087-022-00291-w
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COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations

Abstract: The spread of misinformation on social networking conduit regarding COVID-19 pandemic poses deleterious consequences on public health. The author advance the body of knowledge on tackling misinformation to generate positive health behavior responses by proposing a conceptual framework based on the theory of persuasion and behavior change. Furthermore, as a belief antecedent, conspiracy theory is also used in this study. The author, using structural equation modeling technique, explored the three hundred sevent… Show more

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Cited by 5 publications
(3 citation statements)
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“…Fourth, hedonic motivation is another influential factor for customer retention. The vi sual appeal of the website, pretty presentation of the food products in images, text, and video, gamification in the FDAs, hyper-link for broad information, celebrity endorsement of products, live product presentation through social media, and more can ensure the hedonic motivation of customer for continuous use of FDAs (Barua, 2022). Fifth, app developers may create long-term customer relationships by guiding healthy eating habits.…”
Section: C) Practical Implicationsmentioning
confidence: 99%
“…Fourth, hedonic motivation is another influential factor for customer retention. The vi sual appeal of the website, pretty presentation of the food products in images, text, and video, gamification in the FDAs, hyper-link for broad information, celebrity endorsement of products, live product presentation through social media, and more can ensure the hedonic motivation of customer for continuous use of FDAs (Barua, 2022). Fifth, app developers may create long-term customer relationships by guiding healthy eating habits.…”
Section: C) Practical Implicationsmentioning
confidence: 99%
“…Also, vaccine hesitancy in Jordan and Kuwait was shown to be significantly impacted by social media rumors [5]. Furthermore, individuals tend to believe in conspiracy and religious misinformation, which makes them avoid proposed behavioral guidelines [6]. Therefore, social media disinformation is powerful in reducing vaccination coverage over time [7] while raising public health concerns regarding the impact of anti-vaccination content on platforms that increase vaccine hesitancy [8].…”
Section: Introductionmentioning
confidence: 99%
“…Various misinformation about the COVID-19 vaccine has been circulating on social media. For example, misinformation through conspiracy, such as "coronavirus vaccine destroys female fertility and makes men impotent" can lead people to refuse vaccination [13]. We set out to understand what topics and concepts related to disinformation appear in Twitter discourse on the impact of coronavirus on the reproductive health of men and women.…”
Section: Introductionmentioning
confidence: 99%