COVID-19 Pandemic Challenges and Innovations

Abstract

As a direct consequence of the COVID-19 pandemic, several aspects of human life have been profoundly disrupted. This involves maintaining social order, the public’s health, and the functioning of businesses. This article attempts to investigate the implications of food purchasing patterns in Indonesia. Because of people’s limited mobility, firms in the restaurant sector have grown to depend on online meal delivery systems, sometimes known as mobile food ordering apps. This is because of the convenience that these systems provide (MFOA). In addition, several networks have advertised their services via various web methods. The research paper conducted a literature review and found that consumers prefer advertising messages that demonstrate solidarity and compassion during the epidemic and that stay-at-home government regulations are supportive of this shift in behavior. In addition, the research found that consumers favor advertising messages that demonstrate solidarity and compassion during the epidemic. The results might serve as a springboard for further research into the impact of digital media on consumer behavior, online marketing, and advertising during the outbreak. If they take the time to educate themselves on the consumer landscape, platforms for online food delivery have the potential to have a positive impact not just on the economy but also on businesses and the quality of life.