Covid-19: Prospering Industries & Oversize Management

Abstract

With COVID-19, many businesses have failed, while other industries and corporations have seen profits increase, and are likely to continue to do so post-pandemic, in line with the trend of the oversize economy. Coronavirus 2019 has caused a major economic shock, in addition to its tremendous impact on global health, pushing the biggest corporations towards an outburst of the new, basic drivers of global capitalism (Health; Energy; Food; Communication). That is, the pillars of global competition that start from an oversize management in order to fix the competitive landscapes of large corporations.

Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran

“…In contrast, some cosmetic companies have gained a competitive edge over their rivals by investing heavily in marketing and online selling during the crisis. For example, L'Oréal, the world's biggest cosmetics company, reported a surge in sales thanks to its strong online presence (Brondoni, 2021). This indicates that online shopping may offer some relative advantages over offline shopping for cosmetic products, such as convenience, safety and variety.…”