2021
DOI: 10.1177/00472875211037744
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COVID-19 Restrictions and Variety Seeking in Travel Choices and Actions: The Moderating Effects of Previous Experience and Crowding

Abstract: This article investigates how the perceived threats caused by COVID-19 affect consumers’ travel choices and actions by influencing their intentions to seek variety. Four studies show that the perceived threat of COVID-19 increases variety seeking in travel choices. Study 1 finds that travelers who perceive a greater threat of COVID-19 tend to undertake more varied activities during their travel. Study 2 shows that the main effect exists only for individuals who have previously visited the destination. Study 3 … Show more

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Cited by 40 publications
(23 citation statements)
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References 105 publications
(169 reference statements)
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“…Our results extend these findings while focusing on wanderlust and travel craving, demonstrating the relevance of cognitive-affective psychological states in planning future travel. The established link between lockdown captivity and travel craving adds to the limited literature on tourists’ psychological mindset (Kim et al 2021; Sigala 2020).…”
Section: Discussionmentioning
confidence: 99%
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“…Our results extend these findings while focusing on wanderlust and travel craving, demonstrating the relevance of cognitive-affective psychological states in planning future travel. The established link between lockdown captivity and travel craving adds to the limited literature on tourists’ psychological mindset (Kim et al 2021; Sigala 2020).…”
Section: Discussionmentioning
confidence: 99%
“…Third, mental processes such as desire and craving are not easy to measure; future studies could expand the psychological reactance theory (Brehm 1966; Kim et al 2021; Miron and Brehm 2006) and the elaborated intrusion theory to investigate the unpleasant motivational states experienced when travel is not feasible. Although travel fear will (probably) vanish once the pandemic is over, and tourists’ confidence will (probably) recover (McKercher and Pine 2006), travel restrictions may persist (Karl et al 2021).…”
Section: Limitations and Further Researchmentioning
confidence: 99%
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“…Other aspects can be controlled by travellers: the avoidance of crowding [24], or a willingness to pay for enhanced safety measures [25][26][27][28]. Most importantly, adherence to PNPIs lies very much with the individual.…”
Section: The Traveller -To Travel or Not To Travelmentioning
confidence: 99%
“…Specifically, the novelty of the COVID-19 pandemic measures the unexpected and unusual degree for entrepreneurs. In terms of disruption, the COVID-19 pandemic has a significant impact on the catering industry ( Byrd et al, 2021 ), the tourism industry ( Jang et al, 2021 ; Kim et al, 2021 ), and people’s physical and mental health ( Shah et al, 2022 ), and so on, which has changed production activities and brought changes in the external environment, representing the changing and influencing extent of the pandemic on entrepreneurs. As to criticality, the criticality of COVID-19 pandemic event measures the extent to which the COVID-19 pandemic is “important, necessary or prior” for entrepreneurs.…”
Section: Theoretical Analysis and Research Hypothesismentioning
confidence: 99%