COVID-19’s Effects on Turkish Online Retail Consumers’ Retail Website Visiting Behavior

Türkmen, Ahmet

doi:10.21547/jss.782996

Cited by 3 publications

(2 citation statements)

References 16 publications

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“…Marketing scholars have investigated consumers' online shopping behavior for more than two decades now, with some more than a hundred studies-a large body of them in the USA and Canada, for sure (e.g., D 'Astous, 2000;Mittal, 2005;Swinyard and Smith, 2003), but many of them have been situated in diverse countries across the world-e. g., India (e.g., Indiani and Fahik, 2020;Awasthi and Mehta, 2021), Bangladesh (e.g., Hossain, Uddin and Islam, 2021) China (e.g., Xu and Huang, 2015), Turkey (e.g., Topaloğlu, 2012;Türkmen, 2020), and Nigeria (e.g., Esho and Verhoef, 2021), for example. Some of these studies have focused on the question of why online shoppers abandon their carts, the topic of the present paper.…”

Section: Factors Causing Shopping Cart Abandonmentmentioning

confidence: 99%

The Abandoned E-Tailer Shopping Cart: Factors and Business Strategies to Reverse the Barriers

Mittal¹

2023

JGSM

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During the COVID-19 pandemic and due to the lockdown of physical stores, consumers' online buying activity increased substantially, and now in the post-COVID era, it is going to continue. One problem of great concern to e-tailers has long been the high rate of shopping cart abandonment. About two-thirds of all online shopping carts get abandoned, costing e-tailers huge lost sales. Over last two decades, consumer researchers have investigated the consumer psychology behind this consumer act. This body of literature is fragmented and a comprehensive list of factors that drive cart abandonment does not exist. Drawing upon the available literature, we build such a list, aligning it alongside the customer journey.Because a list of the causes of cart abandonment does not exist, a comprehensive management guide for action to curb the abandonment does not exist either. In the trade press, blogs and promotional ideas do exist, but they are fragmented and are not grounded in any conceptual framework. We propose that trust is a fundamental force at every stage of the customer journey, a force or factor that propels the customer in their forward journey, and its absence causes the customer to abandon their online shopping carts. We propose that trust is warranted at three different loci (or facets) in the customer journey, and we map separate "trust builders" for each locus or facet.We next depict both the causes of abandonment and its rescuers (i.e., actions to save the cart) in a wheel model comprising five sectors. This wheel model serves both as a conceptual grounding and as a visually helpful managerial guide for strategic action. These actions are next mapped against the characteristics of strategic management. It is shown how actions to control cart abandonment interface with strategic management. We offer this wheel model for empirical test by future academic researchers. Just as important, this model can also serve e-tailers in their adoption and implementation, by some of them in A/B test protocols as prelude to large scale adoptions.

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Section: Factors Causing Shopping Cart Abandonmentmentioning

confidence: 99%

The Abandoned E-Tailer Shopping Cart: Factors and Business Strategies to Reverse the Barriers

Mittal¹

2023

JGSM

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“…The transformations brought about by the global and multidimensional effects of the pandemic have started to bring the existing "new world order" discussions to the agenda more within the scope of international politics and globalization discussions (Aydın, 2020). In this context, with the Covid-19 pandemic, the concept of "new normal" has been defined in many areas of life such as education (Cahapay, 2020), health (Khan, et.al., 2020), use of technology (Hanioğlu, 2020), online consumer behavior (Türkmen, 2020), economy (Anadolu Agency, 2020;European Parliament, 2020;Ulutaş, 2020) and international relations (Yücel, 2020;Aydınlı, 2020). Also, "new normal" has been started to be used frequently by politicians (DW, 2020), news channels (The Telegraph, 2021;Anadolu Agency, 2020) and international organizations (UNCTAD, 2020; European Parliament, 2020).…”

Section: Introductıonmentioning

confidence: 99%

Covid-19 Effect in Export: Analysis of Turkey’s Export Performance to Top 5 Countries in Export

TÜRKMEN¹,

Erturgut²

2022

Elektronik Sosyal Bilimler Dergisi

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The Covid-19 pandemic, which started in Wuhan, China in 2019, become a global health crisis by spreading to many countries in a short time. Considering the effects of the pandemic on international trade, many countries have taken measures of customs transactions, and these measures caused global changes in the supply chain flow in trade. The supply chain disruptions that led by trade-related pandemic measurements has caused to decrease in economic growth, the slowdown in trade, and weakening of financial markets. Turkey was among the countries that took customs measurements. In this study, it is aimed to understand how Turkey's export performance is affected by the trade-related pandemic measures. In this context, it was examined whether Turkey's exports were affected during the strict implementation of pandemic measures at customs. Afterwards, it was evaluated whether a "new normal" has emerged in exports after the pandemic measures taken at customs decreased with the normalization throughout the country.

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The Impact of the COVID-19 Pandemic on Online Grocery Supply Chain Management: A Case Study in Istanbul

JAVADİ,

ÖZER,

KETEN

et al. 2024

Gazi University Journal of Science

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The COVID-19 pandemic has already crippled normal life all over the world. Its negative effect not only changed the human health system tragically but also disrupted the global economic system. One result of such negative disruption was on the food supply chain. The strict lockdown has suspended the manufacturing and logistic activities and therefore, the consumers experienced unimaginable chose on the grocery markets which has never faced before. Along with this mess, the shopping behavior of the consumers has remarkably changed compared to pre-pandemic. To meet this new demand pattern, many large convenience stores and small retailers tried to adapt to the new normal. While a standard way to manage the grocery supply chain before the pandemic was the offline system, after the pandemic, the online service got tremendous attention from the consumers. In this study, the online grocery supply chain management during the Covid-19 in Istanbul is considered. The purpose is to find out how more efficient online services can be provided during the pandemic. To do so, first, some questions related to online grocery shopping were asked and three major grocery retailers in Istanbul which have provided online services were taken. Then, a survey was conducted to understand the consumer’s experience with respect to online shopping at these stores. Following that, the performances of the companies and their SWOT analyses were discussed. Finally, some strategic recommendations were given to the companies to manage their online services throughout the pandemic and post-pandemic.

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COVID-19’s Effects on Turkish Online Retail Consumers’ Retail Website Visiting Behavior

Cited by 3 publications

References 16 publications

The Abandoned E-Tailer Shopping Cart: Factors and Business Strategies to Reverse the Barriers

The Abandoned E-Tailer Shopping Cart: Factors and Business Strategies to Reverse the Barriers

Covid-19 Effect in Export: Analysis of Turkey’s Export Performance to Top 5 Countries in Export

The Impact of the COVID-19 Pandemic on Online Grocery Supply Chain Management: A Case Study in Istanbul

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