COVID-19 Television Audience Program Choices: Analysis of How Nigerians Consume Television During the Pandemic

Egielewa, Peter Eshioke; Ngonso, Blessed Frederick; Ate, Andrew Asan; Cirella, Giuseppe T.; Iyalomhe, Felix O.; Orobello, Christian

doi:10.1007/978-3-031-21885-9_11

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African Social Groupings and Interpersonal Communication1

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2023

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Cited by 2 publications

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“…However, recently due to the impact of globalisation and ease of digital access to information, African rural dwellers now also look up to the broadcast media for information at critical times such as COVID-19 and the health crisis period (Ngonso & Chuckwu, 2021;Egielewa, 2022). Other than the health disaster period, a typical African may seek information Journal of Ethics in Higher Education 2(2023) through the mass media (Egielewa et al, 2023). However, information in the mass media particularly, television may only reinforce the pre-existing belief of an African that has been rooted in interpersonal communication through various inter-group interactions and influence (Uchenunu & Ngonso, 2021).…”

Section: African Social Groupings and Interpersonal Communicationmentioning

confidence: 99%

Language Dynamics as an Interpersonal Phenomenon

Ngonso

Egielewa

2023

J. ethics high. educ.

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This study uses secondary data to explore language dynamics in interpersonal communication for interpersonal relationships in Africa. Specifically, it looks at how the African society thrives in the use of this form of communication for the preservation of its culture and values and concludes that for these reasons interpersonal communication will continue to remain an intrinsic part of the African life and society.

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Section: African Social Groupings and Interpersonal Communicationmentioning

confidence: 99%