Covid-19 Travel Planner Mobile Application Design with Lean Product Process Framework

Abstract

Our travel planner mobile application was designed to fit the traveling post to COVID-19 outbreak following the lean product process principle. We intend to develop a travel application that brings back the joy of traveling. The objective of this study is to design a travel planner application that satisfies the user’s needs. In the first stage of the lean product process, we first determine our target customer by interviewing eight millennials. Once the persona was clarified, we explored the problem space, identified underserved customer needs, and prioritized those needs. The features with high importance but were underserved are COVID-19 guideline information, place recommendation, route optimization, and price comparison, which we believe could offer excellent opportunities to create customer value. The value proposition and feature set were also identified before creating the first MVP prototype. The detailed navigation flow and interactive MVP prototype were created and then tested with users. As a result, in the last iteration of usability testing, the value rating was increased from 6 to 9, and the ease of use rating was increased from 6 to 8 compared to the first rounds.

A study of redesigning food delivery application in Thailand

“…Due to the worldwide situation of the coronavirus disease 2019 (COVID-19) pandemic, consumer behavior has changed significantly from goods and services purchasing patterns up to medical caring patterns, travel planning, and technological usage behaviors [1]- [5]. Consumer purchasing behavior has changed by social distancing and lockdown situations.…”