COVID ISSUE: Visual Narratives About COVID-19 Improve Message Accessibility, Self-Efficacy, and Health Precautions

Jarreau, Paige Brown; Su, Leona Yi-Fan; Chiang, Elfy Chun-Lin; Bennett, Shauna M.; Zhang, Jennifer Shiyue; Ferguson, Matt; Algarra, Doryan

doi:10.3389/fcomm.2021.712658

Cited by 12 publications

(14 citation statements)

References 70 publications

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“…To date, limited research has examined the effectiveness of narratives in the context of pandemics, and existing studies have shown mixed results. 23 - 25 Bekalu et al 23 found a narrative video clip to be less effective than a non-narrative video in increasing knowledge and perceived response efficacy related to the prevention of pandemic influenza. Similarly, Kuru et al 24 compared the effectiveness of pro-MMR vaccine narratives to expert pro-vaccine science messages containing statistical information and found that the informational message outperformed the narrative one.…”

Section: Purposementioning

confidence: 99%

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Effects of Narrative Messages on Key COVID-19 Protective Responses: Findings From a Randomized Online Experiment

2022

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Purpose. We investigated the effectiveness of narrative versus non-narrative messages in changing COVID-19-related perceptions and intentions. Design/Setting. The study employed a between-subjects two-group (narratives versus non-narratives) experimental design and was administered online. Subjects/Intervention. 1,804 U.S. adults recruited via Amazon MTurk in September 2020 were randomly assigned to one of two experimental conditions and read either three narrative or three non-narrative messages about social distancing, vaccination, and unproven treatments. Measures. Perceptions and intentions were assessed before and after message exposure (7-point scales). Analysis. Using multivariable regression, we assessed main effects of the experimental condition (controlling for baseline measures) and interactions between the condition and pre-exposure perceptions/intentions in predicting post-exposure outcomes. Results. Compared to non-narratives, narratives led to 1) less positive perceptions about the benefits of unproven treatments (Mnarrative=3.60, Mnon-narrative =3.77, p=.007); and 2) less willingness to receive an unproven drug (Mnarrative=3.46, Mnon-narrative=3.77, p<.001); this effect was stronger among individuals with higher baseline willingness to receive unproven drugs (baseline willingness=2.09: b=-0.06, p=.461; baseline willingness=3.90: b=-0.30, p<.001; baseline willingness=5.71: b=-0.55, p<.001). Narratives also led to more positive perceptions of vaccine safety/effectiveness, but only among individuals with lower baseline vaccine perceptions (baseline perceptions=4.51: b=0.10, p=.008; baseline perceptions=5.89: b=0.04, p=.167; baseline perceptions=7: b=-0.01, p=.688). Conclusion. Narratives are a promising communication strategy, particularly for topics where views are not entrenched and among individuals who are more resistant to recommendations.

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Section: Purposementioning

confidence: 99%

“…For example, a recent study found that viewing a visual narrative course on the disease and how to protect oneself was associated with improved self-efficacy and behavioral intentions toward COVID-19 disease prevention (compared to a control course about sleep). 25 …”

Section: Purposementioning

confidence: 99%

Effects of Narrative Messages on Key COVID-19 Protective Responses: Findings From a Randomized Online Experiment

2022

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“…In terms of current clinical trials community engagement, several initiatives explore digital arts enquiries including highly relatable, visual story‐telling aimed to boost trial diversity, 34 rigorously co‐developed visual narratives and materials supporting health literacy 35 and an in‐depth exploration of the inclusion challenges, strengths, weaknesses and practical applications of digital technologies. 36 …”

Section: Discussionmentioning

confidence: 99%

Talking Trials: An arts‐based exploration of attitudes to clinical trials amongst minority ethnic members of the South Riverside Community of Cardiff

Bridges

Lamont-Robinson

Herbert

et al. 2023

Health Expectations

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Introduction Clinical trials must include diverse participants to ensure the wide applicability of results. However, people from ethnic minorities are included in clinical trials at rates lower than expected given their share of the population. Working with South Riverside Community Development Centre (SRCDC), Talking Trials used public engagement to foster discussions around the underrepresentation of those from minority ethnic communities in clinical trials and to identify and address concerns surrounding trial participation. Methods We conducted three workshops with 13 co‐researchers from minority ethnic backgrounds. We explored perceptions and understanding of clinical trials alongside participatory art activities to help move away from verbocentric methods of communication. These artworks formed an exhibition that was presented to the community, prompting further discussions and engagement. Findings Co‐production workshops were an effective tool to introduce the public to trial research. With little knowledge of clinical trials at the beginning of the process, our co‐researchers formed a cohesive group, sharing initial fears and mistrust towards trials. As conversations progressed these attitudes clearly shifted. Artwork produced during the workshops was incorporated into an exhibition. Quotes and creative pieces from the group were included to reflect the themes identified. Presenting the exhibition at Riverside Festival enabled further engagement with a wider diverse community. The focus on co‐production helped build a network of individuals new to research and keen to become involved further. Conclusion Inclusive and democratic co‐production, enriched by participatory art practices, provided a powerful means of enabling our group to create new insights and foster new relationships. Projects like Talking Trials can diversify the research process itself—for example, four co‐researchers have commenced lay research partner roles on trial management groups and a lay advisory group is in development. Patient or Public Contribution Three members of staff at SRCDC were on the project delivery group and involved in the initial project design, subsequently helping to connect us with members of the Riverside community to work as co‐researchers. Two of the SRCDC staff are co‐authors of this manuscript. The project had 13 public co‐researchers guiding the direction of this research and creating the artwork displayed in the art exhibition.

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“…The outcome of their study suggested that visual narratives can improve health literacy and provide individuals with the capacity to act on health information that they may know of but find difficult to process or apply to their daily lives. 21 …”

Section: Discussionmentioning

confidence: 99%

Leadership in breast screening and the importance of appropriate communication during the early onset of the COVID-19 pandemic

Zelenyanszki¹,

Somerfield²

2022

Journal of Medical Imaging and Radiation Sciences

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COVID ISSUE: Visual Narratives About COVID-19 Improve Message Accessibility, Self-Efficacy, and Health Precautions

Cited by 12 publications

References 70 publications

Effects of Narrative Messages on Key COVID-19 Protective Responses: Findings From a Randomized Online Experiment

Effects of Narrative Messages on Key COVID-19 Protective Responses: Findings From a Randomized Online Experiment

Talking Trials: An arts‐based exploration of attitudes to clinical trials amongst minority ethnic members of the South Riverside Community of Cardiff

Leadership in breast screening and the importance of appropriate communication during the early onset of the COVID-19 pandemic

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