2020
DOI: 10.1080/23754931.2020.1746690
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Craft Beer Market in Argentina: An Exploratory Study of Local Brewers’ and Consumers’ Perceptions in Mar del Plata

Abstract: During the last twenty years, Argentina's craft beer industry has experienced steady growth, which led to an increase in the number of both breweries and consumers. One of the first and most important craft beer clusters in the country is in Mar del Plata, a popular tourist destination on the coast in east-central Argentina. The sustained popularity of craft beer in this city provides an interesting case study to analyze thoroughly the evolution of a craft beer cluster in a developing country. This article aim… Show more

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