This paper outlines several outreach initiatives that the Proyecto de Investigación Arqueológico Regional Ancash (PIARA) established to address the challenges of heritage preservation at the prehistoric archaeological site and rural community of Hualcayán, located in rural highland Ancash, Peru. We discuss three projects—a heritage festival, a textile enterprise, and an oral history project—that were designed and executed through a collaboration between PIARA and the Hualcayán community. We find that these “co-creative” projects encourage local stakeholders to discover and define for themselves the value of both their ancient and modern heritage. Reflecting on the outcomes from these projects, we discuss the co-creative approach as an effective strategy for improving the preservation of archaeological remains and enhancing the livelihood of the modern community.