Crafting Sustainable Futures. The Value of the Service Designer in Activating Meaningful Social Innovation from within Textile Artisan Communities

Mazzarella, Francesco; Mitchell, Val; Escobar-Tello, M. Carolina

doi:10.1080/14606925.2017.1352803

Cited by 11 publications

(13 citation statements)

References 16 publications

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“…In short, a service ecosystem should include and assist in the value co-creation of all the actors and not only customers [55]. In addition, value flows within a service ecosystem can be pre-designed into the ecosystem [56,57]. Indeed, research confirms at least three orientations to value creation-namely, consumer, institutional, and environmental [58].…”

Section: Theoretical Overviewmentioning

confidence: 99%

Value Creation and Sustainability: Lessons from Leading Sustainability Firms

2020

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The aim of this paper is to chart the value creation process of firms excelling in sustainability. To accomplish this goal, we devise an analytical framework based on a review of the literature combining value creation in service-dominant logic (SDL) and sustainability. We then use the framework to analyze the practices of 100 firms excelling in sustainability, so as to offer a contribution in the form of a combination of insights from practice and theoretical analysis portraying the service ecosystem incorporating sustainability. The double-step analysis highlighted the relevance of a multi-actor perspective as a driver for the incorporation of sustainability in the value creation process, as well as the relevance of actors’ participation in firms’ processes, such as in resource integration and in line with the aim of sustainable service provision. The results advance the understanding of the elements of SDL as well as how the interplay among them occurs from a sustainability-based perspective.

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Section: Theoretical Overviewmentioning

confidence: 99%

Value Creation and Sustainability: Lessons from Leading Sustainability Firms

2020

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“…The initial framework was used to design two participatory case studies conducted with textile artisan communities in Nottingham, UK (Mazzarella et al, 2017) and Cape Town, South Africa (Mazzarella et al, 2018). Nottingham has been the heart of lace design and manufacturing in the world for three centuries, and the legacy of this commercial textile tradition can still be seen within its built environment, especially in the Lace Market area of the city (Mason, 2010;Briggs-Goode and Dean, 2013).…”

Section: Participatory Case Studies and Framework Developmentmentioning

confidence: 99%

Section: Participatory Case Studies and Framework Developmentmentioning

confidence: 99%

“…Instead, there is a need for a more situated and embedded approach to service design (Sangiorgi and Junginger, 2015). This paper reports on a research project which explored new roles, purposes and methods that the service designer can adopt to activate communities to transition towards a sustainable future (Mazzarella, 2018). Building on emerging anthropological approaches to service design (Blomberg and Darrah, 2015), this paper presents and evaluates an original methodological framework which, when embodied with appropriate methods and tools, equips the service designer with cultural sensitivity when entering communities, making sense of sustainable futures, facilitating the co-design of situated services, and activating legacies within communities.…”

Section: Introductionmentioning

confidence: 99%

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A methodological framework for crafting situated services

Mazzarella

May

Mitchell

2021

JOSM

Self Cite

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PurposeThis paper discusses how service design can be used to activate a transition of textile artisan communities towards a sustainable future.Design/methodology/approachTwo participatory case studies were undertaken with textile artisans in the UK and South Africa. These led to the development of an original methodological framework for “crafting situated services” – services designed to be meaningful to the local communities within which they are embedded. An evaluation study assessed the originality of the framework, its relevance for tackling real-world problems, its extensibility and the rigour of the research process.FindingsThe framework brings together a variety of roles, methods and tools that designers can adopt in order to enter communities, make sense of sustainable futures, facilitate the co-design of situated services and activate legacies within communities. Building on emerging anthropological approaches, the framework makes a bridge between service management and service design for social innovation, advancing the field towards design for social entrepreneurship.Originality/valueArguing against the idea of the designer “parachuting” into communities to create services regardless of the local context, the concept of “situated services” is proposed in this paper, alongside a process for “crafting” meaningful social innovations. This requires the service designer to adopt a more situated and embedded approach to designing with communities in order to align with their needs and aspirations, interweave places, time, people and practices within the process, and co-design contextually better services.

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“…Authors like [5,6] and others discuss about the promotion of co-creation in the textile design environment. This methodology has helped in product design or design, encourages learning and helps reduce process difficulties or errors.…”

Section: Collaborative Creationmentioning

confidence: 99%

The New Strategies for the Textile and Fashion Project

Santis¹

2018

TTEFT

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Crafting Sustainable Futures. The Value of the Service Designer in Activating Meaningful Social Innovation from within Textile Artisan Communities

Cited by 11 publications

References 16 publications

Value Creation and Sustainability: Lessons from Leading Sustainability Firms

Value Creation and Sustainability: Lessons from Leading Sustainability Firms

A methodological framework for crafting situated services

The New Strategies for the Textile and Fashion Project

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