Creating a Culture of Student Philanthropy to Address Financial Challenges in Universities

Pottick, Kathleen J.; Giordano, Stephanie; Chirico, Danielle E.

doi:10.1080/10437797.2015.1012921

Cited by 5 publications

(2 citation statements)

References 14 publications

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“…В отличие от краудфандинговых платформ и специализированных сайтов, предполагающих коммуникацию в режиме монолога, социальные сети служат отличными инструментами для онлайн-общения, персонализации обмена контентом. Кроме того, социальные сети помога-ют формировать целостную картину той или иной акции и чувство общности среди людей со схожими интересами [29,30]. Более того, исследования показали, что значительное число доноров сами предпочитают социальные сети в качестве метода общения с некоммерческими организациями и пришли к выводу, что их можно рассматривать как платформу, которая приводит к пожертвованиям.…”

Section: Introductionunclassified

Drivers of mass involvement of participants in academic fundraising

Bulygina¹,

Goiko²,

Myagkov³

et al. 2023

Tomsk State University Journal of Economics

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The authors explore the best Russian and foreign practices of academic fundraising. The key problem of the study is the search for factors that increase the number of participants in academic fundraising in modern Russia. The authors focus on student philanthropy – a phenomenon that is not represented in modern Russian practice and, accordingly, in the scholarly discourse of Russian authors. The study has revealed that the formation of a culture of donations in the interests of the prosperity of one’s alma mater in financial or non-financial forms is excluded from the modern context of the formation of educational content and students’ competencies in Russia. In-depth interviews with employees of Russian universities’ endowments and a literature review conducted during the study made it possible to identify the common best practice of Russian and foreign universities in terms of mass fundraising – the use of social networks. The authors tested and confirmed a hypothesis that there is a close connection between the activities of endowments and alumni associations as holders of up-to-date databases of student and alumni contacts at ten leading Russian universities. The analysis of the financial performance of Russian universities’ alumni associations that are legal entities revealed the unique experience of entrepreneurial activities of the St. Petersburg State University Alumni Association, including the sale of souvenirs. The authors described a unique experiment of Tomsk State University on the creation of the UniProfi platform to promote students’ employment in graduates’ companies as a promising factor in increasing the number of participants in academic fundraising. The authors also presented a negative experience of starting a new practice by the Moscow Institute of Physics and Technology endowment: “Make a will in favor of MIPT!”. The novelty of the study lies in the identification of youth fashion for social entrepreneurship both in Russia and abroad as a new factor in increasing the number of participants in academic fundraising. The authors propose to consider student philanthropy and youth social entrepreneurship in close relationship with the growth of the cumulative financial and non-financial effects.

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Section: Introductionunclassified

Drivers of mass involvement of participants in academic fundraising

Bulygina¹,

Goiko²,

Myagkov³

et al. 2023

Tomsk State University Journal of Economics

View full text Add to dashboard Cite

show abstract

“…It has been widely agreed that as higher education institutions (HEIs) operate in increasingly resource constrained environments, engaging alumni and bolstering their role in resource development is ever more important to long term institutional success (Glass & Lee, 2018;McDearmon, 2013;Pedro, Pereira, & Carrasqueira, 2018;Pottick, Giordano, & Chirico, 2015). As the University of Roehampton (United Kingdom) puts it, 'our alumni are important to the continued success of the University and we value your involvement, your support and the real difference this will make to the experience of our students today -and in the future' (2018).…”

Section: Introductionmentioning

confidence: 99%