“…Across a diverse range of experimental tasks, it has been demonstrated that processing stimuli associated with the self can modulate attention (Sui et al, 2009), perception (Golubickis et al, 2017;Sui et al, 2012), memory (Rogers et al, 1977;Turk et al, 2008), and decision-making (Liu et al, 2016). Studies using a perceptual-matching task to examine the Self-Prioritization Effect (SPE; Sui et al, 2012) have demonstrated that effects of self-relevance can be dissociated (at least in part) from those of other response-facilitating factors, such as stimulus familiarity (Sui et al, 2012;Woźniak & Knoblich, 2019), stimulus reward value (e.g., Qian et al, 2019;Yankouskaya et al, 2017), emotional valence (Schäfer et al, 2020;Stolte et al, 2015), and semantic elaboration . Distinct neural circuitry has also been demonstrated to underpin the self-advantage in the matching task Yankouskaya et al, 2017).…”