Creating and developing the actor-network for a manufacturing firms mobility services

This paper examines the change management process throughout the servitization strategy.Evidence was collected through 41 semi-structured interviews from four case studies. The study finds that synergistic interaction between product and service systems will create greater customer value when following the servitization strategy. This paper complements extant research on change management in servitization by proposing apparent change as a relaxed strategy to allow for changes following servitization with delicate alignment with existing organizational values and culture. The paper provides theoretical and managerial implications that draw on a balanced focus on both product and service instead of evolutionary or revolutionary strategies towards service.

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Dual focus: service-product orientation to manage the change paradox following servitization strategy

Zighan

Abualqumboz

2022

Serv Bus

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Creating and developing the actor-network for a manufacturing firms mobility services

Cited by 1 publication

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Dual focus: service-product orientation to manage the change paradox following servitization strategy

Dual focus: service-product orientation to manage the change paradox following servitization strategy

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Creating and developing the actor-network for a manufacturing firms mobility services

Cited by 1 publication

References 0 publications

Dual focus: service-product orientation to manage the change paradox following servitization strategy

Dual focus: service-product orientation to manage the change paradox following servitization strategy

Contact Info

Product

Resources

About

Creating and developing the actor-network for a manufacturing firms mobility services