Creating and Managing Value in Indian Management Education

Abstract

Stakeholder theory and stakeholder engagement (SE) concepts have been widely used in management and marketing literature. In this study, we extend the SE concept to investigate value creation and management in Indian management education. Specifically, for an Indian management institute, we (a) define value, (b) identify nine value categories in which value can be created and managed, (c) advance a SE approach in creating and managing value, (d) identify and categorize value measures as contiguous and future measures, and (e) recognize the resources and capabilities needed to create and manage value. This is the first study in the Indian context to focus on value creation and management through the SE perspective. We conclude the study by discussing the implications of the proposed value categorizations for an Indian management institute and identifying areas for future research.

Value Creation and Value Appropriation

“…Brief synopses of these articles are presented here. Salunkhe et al (2022) investigate the creation and management of value in Indian management education. Extending the stakeholder engagement concept, for an Indian management institute, they (a) define value, (b) identify nine value categories in which value can be created and managed, (c) advance a stakeholder engagement approach in creating and managing value, (d) identify and categorize value measures as contiguous and future measures and (e) recognize the resources and capabilities needed to create and manage value.…”

“…Salunkhe et al (2022) investigate the Indian management education industry to determine how value can be created for the management institute. Spurred by the pandemic, the edtech industry is witnessing a boom.…”