2017
DOI: 10.1287/mnsc.2015.2411
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Creating Reciprocal Value Through Operational Transparency

Abstract: We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between consumers and producers may diminish work performance. Two field and three laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes and 2) allows employees to observ… Show more

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Cited by 203 publications
(95 citation statements)
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References 82 publications
(39 reference statements)
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“…Lastly, we contribute to the emerging literature on the role of transparency in improving operational decisions and organizational performance (e.g., Buell, Kim, and Tsay [], Mohan, Buell, and John [], Christensen, Floyd, and Maffett []). Taking advantage of the fact that we can directly observe securitized loan performance, we are able to delineate two important channels through which transparency leads to better credit practices.…”
Section: Introductionmentioning
confidence: 99%
“…Lastly, we contribute to the emerging literature on the role of transparency in improving operational decisions and organizational performance (e.g., Buell, Kim, and Tsay [], Mohan, Buell, and John [], Christensen, Floyd, and Maffett []). Taking advantage of the fact that we can directly observe securitized loan performance, we are able to delineate two important channels through which transparency leads to better credit practices.…”
Section: Introductionmentioning
confidence: 99%
“…Not surprisingly then a large body of scholars has embraced this focus on People Operations. Findings have highlighted the critical role of factors such as learning (Lapré and Nembhard 2010;KC, Staats and Gino 2013), individuals subverting the system through workarounds (Tucker 2007;2015), employee interaction with customers (Buell, Kim and Tsay 2016), and the choice of whether to execute a given task, or not (Freeman, Savva and Scholtes 2016;Ibañez et al 2017).…”
Section: Introductionmentioning
confidence: 99%
“…The controlled, research laboratory is an important and helpful methodology to couple with field data as it permits us to not only conceptually replicate our main finding, but also to understand the mechanism through which it occurs. Increasingly we find that People Operations studies are combining these two approaches (e.g., Buell et al 2016;Staats, KC and Gino 2016).…”
Section: Introductionmentioning
confidence: 99%
“…Learning:  Observer's view of the full workflow (versus an isolated task) can increase motivation, understanding/knowledge, self-worth, identification with the customer, and strategic value-creation for the company (Buell & Norton, 2011Buell et al 2016;Burke and Logson, 1996), creating a culture of transparency that can even be shared with customers to drive increased customer satisfaction (Bitner, 1990;Bitner, Booms, & Mohr, 1994;Buell & Norton, 2011Mohr & Bitner, 1995).…”
Section: Process Visibilitymentioning
confidence: 99%
“…In other words, "watch our workflow." This can affect effort and satisfaction, especially in the service industry (Liu, Eisingerich, Auh, Merlo, & Chun, 2015), by reducing customer uncertainty and demonstrating employee effort (e.g., Buell, Kim, & Tsay, 2016;Buell & Norton, 2011Staats, Dai, Hofmann, & Milkman, 2016) across otherwise bounded or veiled activities (Rowe & Slutzky, 1963;Vidler, 2003).  Transparency as surveillance-close, constant, and comprehensive supervision by managers.…”
mentioning
confidence: 99%