Creating Shared Value in Banking by Offering Entrepreneurship Education to Female Entrepreneurs

Abstract

Apart from less entrepreneur-friendly banking services, a lack of entrepreneurial qualities in entrepreneurs makes entrepreneurship challenging. As a result, banking experiences difficulties in accessing entrepreneurs as customers. Creating shared value (CSV) is a model for business that overcomes these socioeconomic challenges by converting social issues into three pillars: reconceiving markets and products, redefining value chains, and developing local clusters. Banking has a conservative business model in which it is difficult to simultaneously achieve the above three pillars of CSV for the three dimensions of banking, i.e., client prosperity, regional economic growth, and solutions to financial problems. This study investigated the key to the simultaneous achievement of the three pillars of CSV by aligning social issues with the value chain. We conducted a qualitative case study of City Alo in Bangladesh, a female-centered banking segment of City Bank, that offers a university-collaborated entrepreneurship education course as well as small and medium enterprise banking products to female entrepreneurs. The findings indicate that in CSV of banking, entrepreneurs are the source of economic growth and entrepreneurship education promotes client prosperity. Therefore, entrepreneurs overcome entrepreneurship barriers to achieve success in their field and the bank becomes more active by accessing many entrepreneurs as customers.

Linking stakeholders need and sustainable business performance: Unleashing the power of shared value creation for competitive advantage—Study on selected banks in Ethiopia

“…However, despite their significant influence, the banking sector has been relatively slow in addressing environmental sustainability challenges (Mir & Bhat, 2022). Taskin et al (2023) argued that social and economic well-being are advancing in the shared value creation banking model. The banking sector contributes to shared value creation by providing financial resources and expertise to support sustainable development initiatives (Hayday et al, 2015).…”

“…The Resource Based View Theory assumes that by adopting shared value creation practices, companies can develop intangible strategic assets that can help maintain a competitive advantage. The previous researches (Angel et al, 2020;Crane et al, 2014;Fernández-Gámez et al, 2019;Lichtenthaler, 2017;Rabiul Islam et al, 2018;and Taskin et al, 2023) were operationalized shared value creation Practices with similar con- To determine sample size, conducting a priori power analysis using the structural equation model (SEM) can help estimate the required sample size. Accordingly, the Sample size is determined based on specific parameters (effect size, desired power level, and significance level) and a number of items.…”

“…The concept of Shared Value Creation has been extended to the banking industry. The items for Shared Value Creation practices are adopted from previous studies (Angel et al, 2020;Islam & Hossain, 2019;Taskin et al, 2023). The Shared value creation is mea- employment possibilities for the local community.'…”

“…In developing countries, the importance of banks is more vital. The banking sector plays a crucial role in the development of countries, particularly in developing nations (Taskin et al, 2023). The banking sector's role in developing countries extends beyond financial intermediation to encompass broader economic and social development objectives (Nyamekye et al, 2023).…”

“…The participants in this study were senior customers with experience in selected banks. According toTaskin et al (2023), customer prosperity emerges as the most pertinent dimension when evaluating banks' Shared Value Creation practices. Banks heavily depend on customers, and Customers, being end-users of products or services, are directly impacted by banks' Shared Value Creation initiatives.…”