2021
DOI: 10.1007/s10551-021-04808-1
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Creating Shared Value Through an Inclusive Development Lens: A Case Study of a CSV Strategy in Ghana’s Cocoa Sector

Abstract: Despite the widespread popularity of the Creating Shared Value (CSV) discourse, its ‘business case’ and ‘win–win’ rhetoric remain problematic. This paper adds an inclusive development perspective to the debate, arguing that analysing CSV strategies through an inclusivity lens contributes to a better operationalisation of societal value; makes tensions and contradictions between economic and societal value explicit and uncovers processes of inclusion, exclusion and adverse inclusion. We illustrate this by analy… Show more

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Cited by 19 publications
(17 citation statements)
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“…Second, the literature on the outcomes of CSV strategy is enriched through empirical research. Most researchers use case studies to analyze the relationship between CSV strategy and enterprise performance (Elamrani & Lemtaoui, 2016; Ollivier de Leth & Ros‐Tonen, 2021; Senevirathna, 2018), leading to a need for sufficient data support and analysis. A large sample is adopted to test the impact of CSV strategy empirically.…”
Section: Discussionmentioning
confidence: 99%
“…Second, the literature on the outcomes of CSV strategy is enriched through empirical research. Most researchers use case studies to analyze the relationship between CSV strategy and enterprise performance (Elamrani & Lemtaoui, 2016; Ollivier de Leth & Ros‐Tonen, 2021; Senevirathna, 2018), leading to a need for sufficient data support and analysis. A large sample is adopted to test the impact of CSV strategy empirically.…”
Section: Discussionmentioning
confidence: 99%
“…During this process, exogenous factors, such as the size and sector of the company, as well as endogenous factors, such as the nature of the company and its business strategies that seek to maximize its impact on society, are affected when companies become B Corps. Other findings are shown in the motivations that led the explored companies to initiate the certification process to be recognized as a B company, which are mainly due to the fact that they identify, in their business model, a social purpose that they can fulfill, regardless of what B companies declare and promote [57,105]. Conversely, these companies, without having prior knowledge of what social purpose companies are, were interested in being certified as B companies, given their philosophy and principles [106][107][108].…”
Section: Discussionmentioning
confidence: 99%
“…These contributions by the authors mentioned above show that B companies with a tourism focus are a new type of company operating under a model that was created in 2007 by the American NGO B Lab, which developed a certification to be constituted under this company name [56,57]. In Latin America, the organization that coordinates and brings together the B companies is System B, which has a presence in several countries.…”
Section: B Companies As An Integral Part Of Responsible Entrepreneurship In Tourismmentioning
confidence: 99%
“…First, the objectives of our study are oriented toward theory building of CSV and the relevance of CSV strategies to business model success (Goodrick, 2019; Kaarbo and Beasley, 1999; Rialp et al , 2005). CSV as a theoretical base has the potential to offer alternative explanations to several business phenomena, including business model success (Nandi et al , 2020; Menghwar and Daood, 2021; Ollivier de Leth and Ros-Tonen, 2021). Because the constituent concepts are not well-developed, they require theoretical refinement and empirical validation (Dembek et al , 2016).…”
Section: Research Design and Data Settingsmentioning
confidence: 99%
“…Even though CSV is a popular notion (Crane et al , 2014), not many studies have investigated its empirical validity and the finer nuances (Lee et al , 2014; Spitzeck and Chapman, 2012). Nevertheless, the practicality and novelty of combined social and economic benefits have prioritized CSV research by many scholars (Menghwar and Daood, 2021; Ollivier de Leth and Ros-Tonen, 2021). Some scholars (de los Reyes et al , 2017; Moon et al , 2011) have extended the CSV framework by stating that CSV streamlines disconnected concepts of societal contribution without compromising profits (Wieland, 2017).…”
Section: Introductionmentioning
confidence: 99%