2022
DOI: 10.1108/jaar-05-2021-0130
|View full text |Cite
|
Sign up to set email alerts
|

Creating value via R&D, marketing costs and financial matters

Abstract: PurposeThe aim of this study is to examine the effect of financial leverage impact on customer satisfaction and marketing costs including research and development (R&D) and advertisement costs. Furthermore, the authors aim to investigate whether customer satisfaction as well as financial distress moderates the effect of financial leverage impact on customer satisfaction and marketing costs including R&D and advertisement costs.Design/methodology/approachThe statistical population of this study consists… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Year Published

2024
2024
2024
2024

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
references
References 82 publications
0
0
0
Order By: Relevance