Creation mechanism of the project on farm opening in the context of rural tourism development

Abstract

Purpose. Geopolitical and socioeconomic changes, development of information technologies are materially have affected on the dynamic of international tourist flow, lead to transformation of tourism industry. The work is aimed to research the theoretical and practical aspects of essence, the contents and features of tourism development in Ukraine. One should identify the problem, which interfere and constrain the development of the entrance tourism, interfering fast lifting and distribution of tourist glory of the state. Methodology. The methods of statistical research, settlement, analytical and a synthesis method were used in the work. Findings. The author has analyzed the development of Ukrainian tourism. The main measures, which need to be carried out for the best functioning of this branch in the country and the importance of transport as the component of the tourism industry, were also defined. The article specifies that the tourism is one of the most important branches of the state economics and plays very important role in the foreign economic relations. Originality. The authors propose to pay the considerable attention to the development of entrance rural green tourism, which is presented in the form of the project. Development of this project (farm opening) and running the relevant activities would allow to attract tourists as from Ukraine, so from abroad. Practical value. Complex and dynamic character of modern tourism formed demand for a safe and comfortable environment for life and health. The offered measures will increase the competitiveness of Ukrainian tourism in the European market of tourist services.It should provide all the necessary conditions for the implementation of citizens’ right to freedom of movement and rest. Overcoming theexisting negative trends, creation of systematic and complex precondition for the sustainable development of tourism should become one of the prior directions to ensure the sustainable development of the country as a whole and a significant component in the solving of tasks of improvement of the population quality of life